Commercial Manager (Beverages)

Recruiter:

Helderberg Personnel CC

Job Ref:

SW005735/AM

Date posted:

Wednesday, January 14, 2026

Location:

Somerset West, South Africa

SUMMARY:
My client, a start-up based in Grabouw area, with offices in Somerset West, specialises in the development and manufacturing of cold-pressed fresh fruit juices. Due to their current expansion, they have a vacancy for a Commercial Manager. This position will be responsible for identifying and establishing new markets for their products (bulk and ready to drink juices), driving strategic growth, and building long-term customer relationships. This role requires a blend of market research, business development, sales and strategic planning expertise to create and execute a roadmap for market entry and expansion.

POSITION INFO:
Key Performance Areas:

Strategic Leadership
- Develop and implement national and international sales strategies to drive business growth.
- Align area marketing initiatives with national and international objectives to enhance customer engagement.

Sales & Performance Management
- Oversee pricing, promotions, and profitability to optimize sales operations.
- Monitor sales performance, analyse trends, and adjust strategies accordingly.
- Establish performance metrics and ensure achievement of company sales targets.

Market & Business Development
- Conduct market analysis to identify growth opportunities and target markets.
- Launch new products and enhance existing offerings based on market needs.
- Lead promotional campaigns and assess their impact on sales and brand equity.

Team Future Development
- Build sales and marketing team to exceed goals.
- Recruit, onboard, and develop staff through coaching and performance reviews.

Customer & Account Management
- Acquire new customers and manage key accounts effectively.
- Address and resolve customer issues promptly and professionally.
- Recommend tailored products/services to meet client needs.

Operational & Financial Oversight
- Collaborate cross-functionally to ensure operational efficiency.
- Manage budgets, forecast financial targets, and plan for profitability.
- Maintain customer financial records and oversee account adjustments.
- Track and manage client equipment such as shop coolers to make sure it suitable for our product.

Requirements
- Bachelor’s degree or diploma in Marketing, Business Administration, Food Science, Food Technology or a related field.
- Proven success in sales and marketing roles within the beverage and FMCG sectors.
- In-depth knowledge of the juice industry, particularly Not-From-Concentrate (NFC) juice.
- Strong leadership, communication, and negotiation skills.
- Demonstrated ability to build and lead high-performing teams
- Experience in developing and executing sales and marketing strategies
- Previous experience in a similar role will be advantageous

Similar jobs you might be interested in:

Commercial Manager (Beverages)
Location: Somerset West
Salary:
My client, a start-up based in Grabouw area, with offices in Somerset West, specialises in the development and manufacturing of cold-pressed fresh fruit juices. Due to their current expansion, they have a vacancy for a commercial manager. This position will be responsible for identifying and establishing new markets for their products (bulk and ready to drink juices), driving strategic growth, and...
Today

Commercial Business Manager
Location: Stellenbosch
Salary:
My client, a transport and logistics company is seeking to employ a commercial Business manager with 5 years' experience in the transport industry. A relevant Degree in logistics, sales or business management essential.
Today

Commercial Manager – Feed Additives
Location: Stellenbosch
Salary:
36 days ago

Digital Power Senior Channel Development Manager (Cape Town)- Commercial
Location: Capetown
Salary: negotiable
Digital Power Senior Channel Development manager (Cape Town)- commercial
40 days ago

Commercial Account Manager (New Business Hunter) |Positions avail in Boland Region & Cape Town
Location: Capetown
Salary: Basic Salary + Travel/Fuel Allowance + Co Contribution towards Medical Aid & Pension Fund + Aggressive Commission Structure + Potential Annual Bonus (based on annual performance criteria)
An exciting opportunity awaits an experienced commercial Account manager with a passion for New Business Development to join a Market Leader specializing in award-winning print technologies, document management solutions, and multifunctional devices.
56 days ago

Technical Assistant (MSc / BSc / Quality / Food Technology)
Location: Paarl
Salary:
My client, a well established fruit exporter based in Paarl is seeking to employ a Technical Assistant to join their Quality team. The successful candidate will have a relevant tertiary qualification (MSc) or similar in Food Technology.
Today

Retail Store Manager
Location: Cape Town
Salary:
My client, an upmarket international concern within the retail sector, has a vacancy at their Sea Point, Cape Town branch for a Retail Store manager. The successful candidate will have Matric (or above) qualification and 2 years’ experience in a Retail or Customer Focused environment with Line Management responsibilities.
Today

Sales & Marketing Manager
Location: Somerset West
Salary: Market related entry level
Somerset West: My client, an iconic hospitality establishment in the heart of the Helderberg region, is seeking an experienced and forward-thinking Sales & Marketing manager to lead the hotel’s commercial strategy. This role is ideal for a driven professional who excels at building strong client relationships, shaping brand presence, and unlocking revenue opportunities across diverse mar...
Today

Senior Estimator
Location: Wetton
Salary: Market related
Senior Estimator / Estimating manager Southern Suburbs Buildsmart and CCS essential
Today

Marketing Research Report Writer
Location: Cape Town
Salary:
Do you have experience within the marketing report writing sector, involving consumer interviews and analysis findings?Essential is a degree in Marketing / Business Economics / related fields.This position will analyse and clearly impact the customer's business decisions around marketing awareness and brand-focused presentations.
Today