Commercial and Online Marketing Executive ( Luxury Travel & Accommodation) JB789

SUMMARY:
Commercial and Online Marketing Executive ( Luxury Travel & Accommodation) JB789 Cape Town R900 00

POSITION INFO:

Commercial and Online Marketing Executive ( Luxury Travel & Accommodation) JB789
Cape Town
R900 000 – R1 500 000 per annum dependant
 
Kontak Recruitment is currently assisting a client within the 5-star hospitality sector that requires the expertise of a high-performing Commercial and Online Marketing Executive to drive ambitious sales revenue growth objectives through tradition and online marketing initiatives both locally and internationally.
 
The Commercial and Online Marketing Executive will be responsible for developing and executing all key growth sales strategies and action plans through effective marketing both traditional and online. Knowledge of the International inbound market into South Africa and an understanding of the luxury travel market is required.
 
Requirements
6+ years’ experience within a strategic sales and marketing role
3+ years’ experience specific to the international inbound travel/ hospitality market required
Knowledge and experience with digital and traditional marketing
Experience within the luxury travel industry will be an added advantage
Demonstrated ability to communicate, present and influence credibly and effectively at all levels (External and internal stakeholders)
Proven ability to articulate the distinct aspects of products and services and position them against competitors
Demonstrable experience in developing client-focused, differentiated and achievable solutions
Excellent listening, negotiation and presentation skills
Knowledge of booking engines
Ability to travel nationally and abroad
 
 
Duties & Responsibilities
Strong traditional marketing methods
Strong online, SEO, Ecommerce marketing methods
Marketing within both local and international markets within the luxury accommodation sphere
Develop & implement strategies to drive sales and to expand the company’s international customer base
Own and exceed annual sales targets within assigned territory and accounts
Build and maintain strong, long-lasting customer relationships
Partner with customers to understand their business needs and objectives
Effectively communicate the value proposition through proposals and presentations
Manage the current outsourced sales team; this includes performance management and full support
Take full ownership of the brand and provide the vision, mission, goals and strategies
Translate brand strategies into brand plans, brand positioning and go-to-market strategies
Measure and report performance of all marketing campaigns
Identify and target key domestic and international industry events
Market and brand analysis and consumer insights
Monitor competition, market share and anticipate and respond quickly to market trends
Ensure smooth communication between operations, sales, reservations and brand
Have a good understanding of all source markets: direct, OTA, DMC, groups/series
Identify, negotiate and manage new partner contracts and marketing opportunities to maximize market share
Be strategic with special packages or programs to boost occupancy during slow periods by recognising areas of opportunity
 

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