Consumer Brand Manager (Digital & Consumer-Focused)

SUMMARY:
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POSITION INFO:

Main Purpose of Job

• The Consumer Brand Manager is responsible for building consumer-facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital, insights, and consumer engagement.
• This role ensures Austell’s brands connect with end-users across the entire customer journey while driving brand awareness, loyalty, and market share.

Key Performance Areas

• Consumer Marketing Strategy
  • Develop consumer campaigns across digital, social, and traditional media.
  • Translate brand strategy into compelling consumer messages.
  • Lead influencer marketing, PR, and pharmacy activations.
• Digital Marketing & Insights
  • Own digital platforms: content calendars, social media, websites.
  • Understanding performance marketing campaigns (SEO, SEM, paid social, programmatic).
  • Use analytics, consumer research, and feedback to optimise campaigns.
• Consumer Engagement
  • Map the consumer journey and identify loyalty-building interventions.
  • Execute in-store activations, promotions, and partnerships with retail.
  • Develop consumer education materials (leaflets, videos, online content).
• Cross-Functional Collaboration
  • Partner with the Rx Brand Manager to align HCP and consumer messaging.
  • Work with agencies, research firms, and creative vendors for execution.
• Compliance
• Ensure all consumer marketing complies with SAHPRA and ASA codes.

Minimum Requirements

• Education: Degree in Marketing, Communications, or Business.
• Experience: 3–5 years in consumer brand management, FMCG/OTC experience advantageous. Proof of brand launch and growth success in the digital space advantageous.
• Additional : a portfolio or case studies required ( proof of results in execution )
• Skills: Digital marketing, consumer insights, social media management, agency management, campaign execution.
• Behaviours: Creative, data-driven, adaptable, consumer-centric, collaborative