Consumer Brand Manager (Digital & Consumer-Focused)

Recruiter:

Pro Tem Recruitment

Job Ref:

3918778443

Date posted:

Tuesday, January 13, 2026

Location:

Johannesburg, South Africa

SUMMARY:
-

POSITION INFO:

Main Purpose of Job

The Consumer Brand Manager is responsible for building consumer-facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital, insights, and consumer engagement.
This role ensures Austell’s brands connect with end-users across the entire customer journey while driving brand awareness, loyalty, and market share.

Key Performance Areas

Consumer Marketing Strategy
- Develop consumer campaigns across digital, social, and traditional media.
- Translate brand strategy into compelling consumer messages.
- Lead influencer marketing, PR, and pharmacy activations.
Digital Marketing & Insights
- Own digital platforms: content calendars, social media, websites.
- Understanding performance marketing campaigns (SEO, SEM, paid social, programmatic).
- Use analytics, consumer research, and feedback to optimise campaigns.
Consumer Engagement
- Map the consumer journey and identify loyalty-building interventions.
- Execute in-store activations, promotions, and partnerships with retail.
- Develop consumer education materials (leaflets, videos, online content).
Cross-Functional Collaboration
- Partner with the Rx Brand Manager to align HCP and consumer messaging.
- Work with agencies, research firms, and creative vendors for execution.
Compliance
Ensure all consumer marketing complies with SAHPRA and ASA codes.

Minimum Requirements

Education: Degree in Marketing, Communications, or Business.
Experience: 3–5 years in consumer brand management, FMCG/OTC experience advantageous. Proof of brand launch and growth success in the digital space advantageous.
Additional : a portfolio or case studies required ( proof of results in execution )
Skills: Digital marketing, consumer insights, social media management, agency management, campaign execution.
Behaviours: Creative, data-driven, adaptable, consumer-centric, collaborative

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