Conversion Rate Optimisation (CRO) Specialist

SUMMARY:
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POSITION INFO:

Who Are We:

A leading, global group of independent schools, offering high-quality education. With schools operating across Europe, Asia-Pacific, Africa, the Middle East and Latin America.

Who Are We Looking For:
We’re seeking a data-driven, results-oriented Conversion Rate Optimisation (CRO) Specialist to join our fast-paced digital team. You’ll thrive in this role if you’re analytical, proactive and enjoy collaborating across disciplines to drive measurable impact. You must be comfortable managing multiple projects, working cross-functionally and getting hands-on when needed. This position reports to the Senior Web and CRM Product Manager.

What Will You Do:

• Lead CRO initiatives across our global web platforms and online schools, with a strong focus on improving mobile UX and leveraging emerging technologies
• Collaborate with performance marketing teams to align ad copy, visuals and landing page experience
• Create and manage iterative testing plans for paid media channels (Google, Meta, LinkedIn) to enhance ad efficiency and conversion performance
• Analyse user behaviour using tools like Google Analytics (GA4) and Hotjar to identify key improvement opportunities in the conversion funnel
• Plan, support and execute A/B, multivariate and split tests in partnership with the website management team
• Ensure all CRO strategies are optimised for mobile, desktop and various browsers
• Work closely with regional marketing leads to measure the impact of offline campaigns on digital performance
• Partner with the CRM team to test and refine email marketing flows for improved engagement and conversion
• Stay informed on the latest trends, tools and benchmarks in CRO and digital marketing

What Will You Need:

• 3–5 years of experience in a dedicated CRO or related digital optimisation role
• Proficiency in CRO platforms like Google Optimize, Optimizely, or similar
• Strong command of analytics tools such as Google Analytics (GA4) and Hotjar
• Proven experience in A/B and multivariate testing including test design, implementation and analysis
• Solid understanding of UX/UI design best practices
• Ability to analyse and interpret data confidently, with advanced Excel skills
• Experience optimising landing pages for paid media performance
• Familiarity with paid media KPIs (CTA, CPC, CPA, ROAS)
• Excellent communication and cross-functional collaboration skills
• Confidence managing tests and campaigns across various stages of the user journey for multiple brands