Digital Channels Manager

SUMMARY:
Digital Channels Manager

POSITION INFO:

Previous experience within financial services

Demonstrable capability in social media and website content management is essential, together with a high degree of IT ability.

Candidates with experience in supporting financial systems, with specific focus on business process

A young graduate with a few years’ relevant experience will be ideal.

The remuneration package for this role will be commensurate with the technical skills and experience of the successful candidate.

A key element for this company is to aggressively grow its scale of operation over the next four to five years. This involves both the growth of existing operations and the startup of operations in new African countries. The senior leadership is intensely focused on the creation of a meaningful financial services group within a relatively short time frame.

Key Deliverables of the Digital Channels Manager

Manage Digital Channels: Social media management:

Establish social media pages on identified channels once agreed upon.

Manage sales campaigns across social media platforms, ensuring that the results achieve the targets set.

Investigate and recommend new approaches and channels.

Manage content creation and publishing across platforms and for multiple accounts. This will include but not be limited to: Putting together content creation and publishing calendar for all accounts.

Working with team to create content for all accounts and ensure regular updates which are essential.

Monitor and manage in-countries involvement. This will include but not be limited to: Ensuring that comments are attended to within SLA.

Ensuring direct messages are responded to within SLA.

Involvement in content creation.

Ensuring that potentially harmful responses are promptly identified, dealt with and removed.

Website management:

i Involvement with the design of the Company’s and other internal business units’ websites.

ii Update the website and associated information on an ongoing basis.

iii Create and manage business campaigns aimed at achieving set sales volumes per channel, then drive sales in each channel through targeted interventions.

iv Manage website campaigns.

v Monitor website activity and traffic and report on same.

vi Reporting:

vii Send out and manage defined reports for each channel.

viii Recommend new reporting aimed at providing a higher level of monitoring and responsiveness to operational variations.

ix Provide backup for daily business reporting.

x Establish and maintain relationships with clients, technology and support partners both internally and externally.

xi Assist with market research and understand customer needs. Perform competitor, sector, industry and global trend analysis.

xii Define and set the digital strategy, working with both internal and external stakeholders to build and communicate the strategic importance of digital while aligning with broader organizational strategy.

xiii Develop data-driven analyses to surface new opportunities to differentiate and improve products and user experiences, ensuring consistency across digital products, services, and channels.

xiv Design and build appropriate digital solutions.

xv Design and build features and solutions including but not limited to sales and service- related features across digital channels.

xvi Ensure integration and alignment of digital solutions in the context of a multichannel framework as defined by the agreed brand head.

xvii As subject matter expert on the team keep up to date with the latest developments in the digital space.

xviii Understand competitor strategies and their positioning in respect of digital channel solutions.

xix Stay abreast with user experience practices, accepted user experience design standards and methods to ensure solutions are customer-led based on customer needs and not just technology driven).

xx Identify shortcomings in existing business practices, then suggest and implement improvements.

xxi Design solutions that are customer centric.

xxii Stay abreast with continuous delivery and agile practices; working in cross functional/multidisciplinary teams.

xxiii Lead development of business cases to quantify current costs, justify project investment and identify the return on investment.

xxiv Discuss and recommend technical developments to improve quality of the website/portal/applications software and supporting infrastructure to better meet user needs.

xxv Together with IT, ensure the best possible use of technology to lower the cost of service whilst providing scalability and access via other channels.

Qualification Requirement

A relevant degree such as a BCom Business or BSc Information Technology is essential.

Experience / Background Preference

1. The company will only look at candidates who have no less than THREE years relevant, working experience in a similar role.
2. Demonstrable capability in social media and website content management is essential, together with a high degree of IT ability.
3. Experience in a similar role within the Financial Services Industry.
4. Candidates with experience in supporting financial systems, with specific focus on business process and reporting will be given priority.
5. An excellent command of English, both written and verbal, is a requirement of the job.

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