Regional Trade Marketing Manager, Africa & Middle East

SUMMARY:
Are you a Trade Marketing Specialist who would like to grow their career with an International concern?
Opportunity to lead and coordinate Trade marketing activities for Africa and Middle East markets across multichannel (On trade, Off trade, E retail) to maximize brand image, sales & profitability.
 
Experience with International exposure in the luxury brands sector, retail or FMCG industry will be ideally suited to this role.

POSITION INFO:
REQUIREMENTS

• Matric, master’s degree in business administration or marketing
• At least 5 years’ experience in sales, marketing, trade marketing, business development (FMCG)
• Solid knowledge in financial & administrative processes
• Ideally experience in luxury goods, retail or FMCG
• Rigor, accuracy, and respect of deadlines
• Strong level of energy, enthusiasm, entrepreneurship, and autonomy
• Curious, hard-working, and hands-on
• Management, leadership, analytical & effective planning skills
• Result orientation and problem-solving capabilities
• Excellent communication and interpersonal skills in English, a team player
• International exposure and multicultural background are a strong plus
• Travel across the region (25-30% of the time)

• Provide input and market insight to lead all trade marketing activities across Africa & Middle East markets to maximise brand image, sales & profitability.
• Create and implement strategy for building the best visibility and distribution in On & Off Trade channel
• Provide commercial analysis and highlight implications - industry data, category, competitors, distribution, pricing etc. to make recommendations.
• In liaison with Marketing Director, ensure regional and market focus on prestige range portfolio strategy; markets to achieve 6% in Sales value.
• Analyse data from trade marketing reports, research, retail audit and customer sales
• Based on information collated give input into channel specific trade marketing plans which meet the company’s market, brand/promotion objectives reflecting the needs & priorities of the trade channel.
• Develop and implement cycle/ quarterly activation plan in line with strategic brand plans, providing 360-degree execution.
• Consumer & Customer Intelligence: develop an understanding of route to market, shopper understanding, local cultures/trends to create programmes with local cultural relevance.

• Lead and coordinate Trade marketing activities for Africa and Middle East markets across multichannel (On trade, Off trade, E retail) to maximize brand image, sales & profitability
• Develop sales activity objectives for the Region
• Provide teams in the field with a structured set of tools and clear executional guidelines to implement 360 activations
• Drive portfolio merchandising, visibility, POS, and tailor-made projects to maximize brand image and innovation vs competitors
• Develop and manage network of suppliers and agencies to ensure best in class executions and maximize cost efficiencies
• Support markets with creative designs, coordinate production and implementation
• Act as a central touch point to coordinate and drive various business objectives between agencies, suppliers, regional, market & global (Maison) stakeholders
• Manage and co-ordinate stakeholder visits and ensure markets and brands are optimally represented

• Ensure development, implementation, and evaluation of trade promotions for National, Local Key & On Trade Customers
• Quarterly and bi annual reporting of trade marketing KPIs
• Provide post evaluation analyse of results On & Off Trade activities
• Evaluate results and recommend proper promotion mechanics.
• Create reporting base in On & Off-Trade channels: photo, results, timing, POSM, etc.
• Lead, implement and upgrade on time all necessary information in MHPS.

• Generate promo-strategy plans with Brand managers for planning budgets.
• Drive increased focus on new brands across the Region by delivering right tools for trade activations to drive growth ambitions
• Develop and implement e-retail tools in line with global
• Working with e-retail manager / commercial teams, conduct analysis of E-retail universe, digital landscape and identify new opportunities