Digital Commerce & Online Sales Specialist

SUMMARY:
A growing digital‑first business is expanding its ecommerce capabilities across direct‑to‑consumer websites, niche online stores, and a self‑service B2B ordering platform. To support this growth, we’re looking for a practical, commercially minded Digital Commerce Specialist who enjoys improving online performance and taking real ownership of revenue outcomes.
This role suits someone who prefers execution over theory—someone who likes being close to the data, the platforms, and the results.

POSITION INFO:

What You'll be Responsible For:

Driving Online Revenue & Traffic
Launch, manage, and optimise paid search and shopping campaigns focused on profitable sales
Monitor product feeds and ensure ecommerce data quality supports strong campaign performance
Own analytics and tracking accuracy, ensuring all conversions and key events are reliably measured
Work closely with marketing and creative teams to align ads, landing pages, and promotions to customer intent

Improving Conversion & Sales Performance:
Continuously improve conversion rate, average order value, and repeat purchase behaviour
Analyse and optimise the full ecommerce journey—from first click through checkout and post‑purchase
Plan and execute promotional activity including seasonal offers, bundles, upsells, and clearance initiatives
Identify opportunities in product presentation, onsite merchandising, pricing visibility, and user experience

Platform Ownership & Delivery:
Take day‑to‑day ownership of ecommerce platforms (experience with WooCommerce, Magento, Shopify or similar)
Ensure platforms remain fast, stable, SEO‑friendly, and conversion‑optimised
Translate commercial requirements into clear instructions for developers and technical partners
Coordinate updates, releases, and improvements with proper testing and tracking validation

B2B Digital Ordering Enablement:
Support the growth and adoption of a digital ordering portal for trade customers
Improve usability and functionality to encourage self‑service ordering and reduce manual sales effort
Collaborate with sales teams to prioritise portal features that reflect real buyer needs
Help optimise workflows such as pricing visibility, bulk ordering, reordering, and account access

Reporting & Insight
Own performance reporting across sites and channels, covering revenue, margin, traffic, and behaviour
Maintain dashboards and deliver regular updates with clear actions and priorities
Run ongoing test‑and‑learn cycles to improve commercial outcomes month over month

What You'll bring:
3–5+ years’ experience in ecommerce, digital commerce, performance marketing, or online sales
Strong hands‑on experience with Google Ads, GA4, Google Tag Manager, and product feeds
Confident managing or supporting an ecommerce platform
A solid understanding of ecommerce growth levers, including CRO, SEO fundamentals, merchandising, tracking, and promotions
Comfortable coordinating developers and external partners without needing to code yourself
Highly organised, commercially focused, and confident taking ownership of outcomes

Advantageous (but not essential)
Experience within retail, multi‑brand ecommerce, or regulated product environments
Exposure to B2B or wholesale ecommerce workflows
Experience improving mobile performance and structured product data at scale

Why this Role
You’ll be trusted with real responsibility, visible impact, and the opportunity to shape how digital platforms perform commercially. This is not a purely strategic role—it’s about execution, experimentation, and continuous improvement.


REF: CTD000423.

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