Digital Marketing Manager

SUMMARY:
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POSITION INFO:

We seek a dynamic individual with marketing experience specifically in the business-to-business (B2B) industry. Experience in business-to-consumer (B2C) industry would also be beneficial, however, B2B is crucial. The individual will be responsible for planning, delivering, measuring, and optimizing marketing activities for various product solutions across digital channels and geographies.

The Product Marketing Manager will work closely with a UK-based Head of Marketing and a US-based business leader and will be expected to work European hours with flexibility to align with other time zones when needed.

RESPONSIBILITIES:

• Manage own marketing strategy and content calendar across the marketing funnel for 2-3 business areas;
• Execute marketing campaigns targeting USA and Asia, potentially expanding to Europe, Latin America, Australia, and Africa
• Distil messaging and define positioning through research and collaboration with internal and external stakeholders
• Collaborate with business development teams to create campaigns supporting sales priorities
• Define campaign scopes, budgets, and timelines to maximize engagement opportunities
• Write content pieces such as blogs, articles, FAQs and promotional materials such as emails, social media posts and ads
• Manage marketing material creation from inception to finalisation, including proofreading, creative and digital management and shipping
• Support social media activities, including content creation and curation
• Plan and manage integrated marketing campaigns across various digital channels (e.g. Google Ads, Social Media, SEO)
• Report on campaign KPIs and provide optimization recommendations based on analytics (A/B testing, targeting etc.)
• Work with in-house teams and the development team to maintain the relevant websites and web content

REQUIRED SKILLS AND EXPERIENCE:

• Bachelor’s degree in Marketing, Communications and/or other relevant field or equivalent experience;
• 5 - 7 years’ experience in marketing, preferably in business-to-business (B2B) and business process outsourcing (BPO) industry, eLearning, Business Services etc.;
• Experience in marketing to audiences based in the USA at least one more other target geography of Australia, Europe, Ireland, South Africa, the Philippines, and UK;
• Strong copywriting skills to create blogs, emails, web pages, display ads, social posts etc.
• Experience of working with CRMs such as Salesforce and Pardot;
• Knowledge of best practices in digital marketing techniques (Display Advertising, Email Marketing, Google Analytics, Marketing Optimisation, PPC, PR, SEO and Social Media ads);
• Knowledge of Microsoft Office, Salesforce CRM, Pardot, Smartsheet, Google Analytics, Google Ads, MODX or WP Engine and Hootsuit
• Be able to work with cross-functional teams at various levels of seniority and within different cultures and geographic regions.