Digital Performance Specialist (Senior level)

Recruiter:

Ad Talent

Job Ref:

2863374445

Date posted:

Wednesday, March 25, 2026

Location:

Johannesburg, South Africa

SUMMARY:
-

POSITION INFO:
Who are we A data-driven media agency based in Johannesburg, focused on delivering measurable performance and real business impact through strategic digital marketing and continuous optimisation. Who are we looking for A senior, hands-on Digital Performance Specialist Strong strategic thinker with a commercial mindset Confident managing multi-channel campaigns end-to-end Comfortable engaging with stakeholders and presenting performance insights Someone who takes ownership and drives results What will you do Develop and execute full-funnel performance strategies aligned to business objectives Manage, optimise, and scale campaigns across Google Ads, Meta, TikTok, LinkedIn, and programmatic platforms Allocate and manage budgets to maximise ROI (ROAS, CPL, CAC) Implement and manage tracking via GA4, GTM, and platform pixels Analyse performance data and translate insights into actionable improvements Drive A\/B testing and continuous optimisation initiatives Provide input on creative and messaging based on performance data Deliver clear reporting with strategic recommendations Ensure accuracy across campaign setup, tracking, and reporting What do you need Proven experience in a senior digital\/performance marketing role (agency experience preferred) Strong platform expertise across paid media channels Solid understanding of analytics, tracking, and attribution (GA4, GTM) Strong commercial acumen with the ability to link performance to business outcomes Excellent communication and stakeholder management skills High attention to detail and strong operational discipline Proactive, accountable, and solutions-driven

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