Digital Planner

Recruiter:

TalentLink

Job Ref:

1134273385

Date posted:

Thursday, August 19, 2021

Location:

Johannesburg, South Africa

Salary:

Negotiable

SUMMARY:
-

POSITION INFO:

Develop strategically solid media recommendations with supporting rationale.
Develop and execute media plans.
Manage buy stewardship, analyse campaigns, and recommend tactical changes to maximize campaign performance with insights.
Assist in analysis of research to develop strategies and tactics with Digital Lead.
Manage day-to-day plan changes and maintenance of media plans.
Respond to competitive requests, and have an action plan for tactical opportunities.
Ensure all elements of digital campaigns go live on time and are fulfilled to specifications.
Verify campaign elements go live and communicate information to Digital Leads and Implementation Planners highlighting any shortcomings with creative elements, or issues with creative.
Ensure applicable digital campaigns include retargeting segment pixels, post click conversion pixels, and post view conversion pixels, UTM Tracking codes with standard naming conventions.
Track campaign fulfilment in status documents.

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