Digital Specialist

SUMMARY:
-

POSITION INFO:

Who are we: A leading manufacturing company.

Who are we looking for: A Digital Specialist to join our marketing team.

What will you do:

• Design, layout and development of digital and print marketing collateral, including items such as brochures, flyers, posters, invites and e-mailers, in line with brand guidelines
• Ensure digital and physical marketing assets and collateral are in line with brand guidelines, accurate, up-to-date, organised, accessible and properly tagged for easy retrieval across marketing platforms
• Assist in the sourcing of inspirational imagery and documenting of product in application for digital and physical platforms, in line with brand identity
• Create graphics, infographics and short-form videos for posts, stories and ads, in line with brand identity
• Assist and / or manage the development and production of videography for use across digital and physical platforms
• Design and maintain digital showrooms that showcase products or services in an interactive and visually compelling way
• Collaborate with the sales and product teams to update showrooms with the latest product offerings and promotional materials
• Optimise the digital showroom experience for ease of use, engagement and conversion
• Work closely with other team members in the Marketing, Sales and Enterprise Development departments to ensure all creative materials meet campaign objectives and deadlines
• Ensure the marketing assets and collateral produced align with the overall brand strategy and marketing objectives
• Use data insights to adjust creative content and improve engagement across platforms
• Report on marketing assets and collateral’s performance and provide recommendations to enhance performance results

What do you need:

Minimum qualifications and experience:

• A bachelor’s degree in graphic design, digital media, marketing or related field.
• 4–6 years’ experience in graphic design, digital content creation and marketing related field with the focus on graphic design

Recommended skills, knowledge and qualities:

• Design and creative tools: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) and other design tools
• Video production and editing: Experience creating and editing videos for marketing, training and promotional use
• Content creation and social media: Strong understanding of content creation for digital platforms, including social media graphics, infographics and short-form videos
• UI/UX Principles: Basic knowledge of user experience design for digital showrooms and interactive content
• Brand management: Ability to apply and maintain brand consistency across digital and print materials
• Data analysis and reporting: Familiarity with analytics tools (Google Analytics, social media insights) to track and improve content performance