Group Digital Dealer Marketing Specialist - Ekurhuleni

SUMMARY:
#DriveYourCareerForward at a higher level in the Automotive sector as a Group Digital and Dealer Marketing Specialist for a well-established group in Ekurhuleni.

Apply now and accelerate your career forward with this fantastic opportunity!

Our client, with multi franchised dealerships, is seeking a dynamic Digital Marketing Specialist to join their Group.  The successful candidate will play a role in driving their business expansion by generating new leads across digital platforms and optimizing existing ones.  Collaborating with the sales teams, you will align strategies and enhance the groups online brand visibility.
If you are a strategic thinker with a flair for creative problem solving and execution, this is your chance to lead impactful marketing campaigns.

Remuneration
R 25 000 – R 30 000 depending on experience,
Benefits include – Company vehicle, fuel, Provident Fund & Medical Aid.

POSITION INFO:
Duties include:
Lead Generation

• Develop and execute digital initiatives to generate new leads.
• Manage Google Ads campaigns, either independently or in collaboration with an agency.
• Create and oversee lead generation campaigns on Facebook.
• Experiment with and optimize new marketplaces like Autotrader and Cars.co.za for lead generation.
• Test and assess additional channels for lead generation.

• Use in-house data for data mining to identify high-quality leads for sales, launches, and events.
• Develop and manage email campaigns targeting older leads to keep them engaged.
• Automate the lead process for real-time allocation to the appropriate personnel.

• Act as the key liaison between dealers and the manufacturer’s marketing team, aligning dealer campaigns with national strategies
• Work closely with sales teams to improve lead quality and supply.
• Schedule monthly meetings and maintain communication with sales teams.
• Report test results and campaign performance, including key KPIs, to Sales Managers and stakeholders.

• Enhance the brand’s digital presence through regular updates on Facebook.
• Run and manage Facebook Ads campaigns.
• Oversee the Donford Group website, perform A/B tests to boost conversion rates, and ensure the site is optimized for lead generation.
• Manage incoming communications from leads and customers on social media channels.
• Support the manufacturer’s national digital marketing campaigns, including planning, execution, and reporting.
• Ensure accurate model pricing and retail offers are reflected across all digital assets in line with campaign timelines.

• Bachelor's or Post Graduate Degree in Marketing or a related field preferred.
• Min 3-5 years experience in automotive sector
• Strong understanding of digital marketing platforms (Websites, social media)
• Strong communication and proactive approach.
• Expertise in data analytics and digital marketing channels.
• Familiarity with website optimization tools and techniques.
• Creative problem-solving abilities.
• Experience with Google AdWords, campaign development, and design aesthetics.
• High integrity, attention to detail, and customer service orientation.