Group Chief Marketing Officer (CMO)

SUMMARY:
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POSITION INFO:

Role Title | Johannesburg | Executive (Permanent)

Own the end-to-end marketing agenda for one of South Africa’s most dynamic destination and entertainment groups. This is a hands-on, commercially driven CMO role where strategy and live execution must move in lockstep.

As Group Chief Marketing Officer, you will lead group-wide brand, marketing and digital strategy across gaming, hospitality, conferencing, entertainment and destination marketing. While the mandate spans multiple properties, the role is anchored at Emperors Palace, the flagship operation, where pace, complexity and scale require visible leadership and rapid, real-time decision-making.

You will shape marketing governance and performance standards across the group, while personally embedding high-impact execution at Emperors Palace as the “test bed” for initiatives before broader rollout. This is a digitally driven, demand-led role with clear accountability for customer acquisition, conversion optimisation, pricing intelligence and measurable commercial outcomes.

Our client is a leading, multi-property destination and entertainment group operating in high-volume, experience-led revenue environments, with a strong focus on growing both domestic and international demand through bold campaigns, strong partnerships and digital innovation.

What You’ll Do

• Define and lead the group marketing vision and strategy across all properties

• Establish marketing governance, standards, performance metrics and reporting across the group

• Lead flagship marketing execution at Emperors Palace with a strong in-business presence

• Drive revenue-aligned campaigns across gaming, hospitality, conferencing and entertainment

• Own group-wide digital strategy, demand generation, pricing intelligence and conversion optimisation

• Strengthen destination positioning and deliver bold, brand-consistent campaigns with local nuance

• Integrate closely with operations, sales and commercial leaders to respond quickly to live trading realities

• Build credibility with external partners, promoters and key stakeholders, supporting executive relationships and growth

What You Bring

• Executive-level marketing leadership with group or multi-brand accountability

• Proven success in high-volume, customer-facing, experience-led environments

• Deep capability in digital, performance marketing and customer acquisition

• Strong commercial acumen with a track record of measurable revenue impact

• Comfort operating at pace, making decisions in real time, and leading visibly in a live environment

• A style that balances strategy with action and hands-on execution

What Success Looks Like

• A clear, aligned group marketing strategy with consistent governance and measurable performance

• Stronger destination positioning and brand impact across the portfolio

• Increased demand, conversion and revenue contribution through digital and performance marketing

• Flagship campaigns at Emperors Palace that set the benchmark for group rollout

• High-trust collaboration with operations, sales and executive stakeholders in a fast-moving environment