Direct Marketing and E-Commerce Specialist

Our client has an opportunity available for a Direct Marketing and E-Commerce Specialist.

Requirements:

• Relevant degree or diploma in Marketing or Data Analysis.
• 5+ years’ experience in a Direct Marketing and E-Commerce roll.
• Experience using CRM tools.
• CMS knowledge.
• Proficiency in Google Analytics, Adobe Analytics and Audience Management is preferred.
• Understanding of the retail E-Commerce space.

Responsibilities:

• Manage online customer journey points leading to online sales from lead generation for both B2C and B2B products.
• Monitor success of all listed products and leverage customer behaviour and analytics to generate proactive CRM plans to improve performance.
• Increase data collection across all touch points.
• Ensure data is clean and information is managed.
• Implement data campaigns or solutions to engage potential customers.
• Execute campaigns using different communication tools to target and interact with he customer base.
• Weekly reporting to the marketing and subsidiary head.
• Responsible for the digital privacy policy.
• Marketing budget management and vendor registration.