E-Commerce Marketing Specialist

 

Recruiter:

Creative Leadership Solutions

Job Ref:

688435000

Date posted:

Thursday, June 2, 2022

Location:

Pretoria, South Africa


JOB SUMMARY:
-

JOB DESCRIPTION:

E-Commerce Marketing Specialist

Introduction

An innovative and forward thinking medtech company in Pretoria East is seeking an experienced and knowledgeable E-Commerce Marketing Specialist with at between 3 -5 years’ experience to join their marketing team.

Job purpose:

The E-commerce Marketing Specialist is responsible for all aspects related to optimizing our third-party retailer e-commerce channels (Amazon.com, and also other online marketplaces like BestBuy.com, CVS, Walmart and Walgreens) and digital e-commerce platforms (Facebook catalog, Google Shopping, etc.) and any other marketplaces.

You will work with internal stakeholders within marketing, sales, procurement and leadership, end-to-end listing, and set-up, build content, campaign management, assess page performance, drive reviews, define, set up and report metrics, inventory management and drive e-commerce traffic and sales growth.

 

REQUIREMENTS

Minimum education (essential):

  • Bachelor's Degree in business, marketing, or related field

Minimum education (desirable):

  • Postgraduate Degree or Diploma in Marketing Management or related
  • Course / Certificate in digital marketing
  • Course / Certificate in e-commerce marketing

Minimum applicable experience (years):

  • 3 - 5 years

Required nature of experience:

  • eCommerce experience; ideally either in-house management of the Amazon channel or at an Amazon-focused agency.

Skills and Knowledge (essential):

  • Familiarity with the following platforms: Google Analytics, Amazon and Shopify+.
  • Understanding of consumer online experience.
  • Knowledge of Amazon and other marketplace channels.
  • Excellent English written and verbal communication skills.

 

 

Other: The following would be beneficial:

  • Familiarity with retailer E-commerce platforms
  • Knowledge and insights of the US consumer online behavior and insights
  • Understanding pixel placements/trouble-shooting (Google Tag Manager and Facebook Pixels)

 

COMPETENCIES

Essential Competencies:

  • Generating Ideas
  • Thinking Positively
  • Team Working
  • Meeting Timescales
  • Checking Things
  • Attention to Detail
  • Interpreting Data
  • Analytical Skills
  • Managing Tasks
  • Producing Outputs
  • Taking Action

 

Important Competencies:

  • Documenting Facts
  • Developing Expertise
  • Exploring Possibilities
  • Establishing Rapport
  • Providing Insights
  • Adopting Practical Approaches
  • Convincing People
  • Articulating Information
  • Showing Composure
  • Inviting Feedback
  • Valuing Individuals
  • Upholding Standards
  • Following Procedures
  • Seizing Opportunities

 

KEY PERFORMANCE AREAS, WEIGHTS & OBJECTIVES

E-commerce Platform Management 50%

  • Serve as a key contact for all Amazon related activity and lead daily operations of the Amazon business to maintain profitability, sales growth and customer satisfaction.
  • Maintain current products, product pages, and brand store pages to ensure accuracy and correct brand messaging.
  • Liaise with internal and external stakeholders (Marketing, Operations, Customer Experience) to ensure seamless Amazon operations.
  • Articulate the key needs of 3rd party partners back to the broader marketing team and organisation.
  • Support new product launch and promotional campaigns by developing product listings, including asset and content development while meeting agreed upon timelines.
  • Collaborate with technical/agency partners (internal and external) to develop and deliver best-in-class site experiences.
  • Drive performance and optimization of product merchandising and product detail pages across all channels.
  • Manage marketplace launches for new products, identify promotional opportunities and develop promotional calendars, working cross functionally to finalize elements from copy to
  • design assets.
  • Actively drive reviews on the respective e-commerce platforms to build credibility through implementation of the relevant tactics.
  • Work with the digital marketing team to ensure campaigns sending external traffic to our product listing are optimised considering the consumer journey.

 

Data Tracking & Reporting 30%

  • Develop and manage KPI’s/metrics, utilize analytics to report on the performance across e-commerce efforts, glean insights and share findings with key stakeholders
  • Drive strong scorecard performance against key traffic, conversion, and retail metrics through an analytical approach and a deep understanding of both the key paid and organic business drivers.
  • Develop and maintain activity reports across sales and operational data to proactively address areas of opportunity.
  • Closely monitor customer needs and trends and work with the marketing team to translate into future enhancements and new experiences.
  • Conduct market and competitive research to inform go-to-market product onboarding strategy, pricing, launch plan and product lifecycle management.

 

 

Strategic Management Support 20%

  • Develop and lead the Amazon strategic roadmap that is driven by in-depth analysis of business results and customer insights
  • Manage opportunities to increase conversion and grow presence within Amazon (e.g. Amazon Ads strategy).
  • Maintain a thorough understanding of what drives e-commerce sales and have a passion for continuous improvement around owned and third-party site experience.

 

QMS QMS: Sales and Marketing

  • Ensure that QMS guidelines are adhered to.
  • Ensure that all supporting documents are kept to date.
  • Ensure that all processes are kept relevant.

Remuneration Offered

Market related (including a 13th cheque, risk benefit contribution and pension fund contribution)

 

NB! This job is now closed. You can apply for other jobs by uploading your CV.



 

 

 

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