SUMMARY:
A Durban-based food retailer is hiring an E-Commerce Specialist to lead their online strategy and operations.
The role involves managing the online store, optimising sales funnels, and working with various teams to enhance the customer shopping experience. It requires both strategic thinking and hands-on execution.
POSITION INFO:
Duties and Responsibilities:
- Developing and executing e-commerce strategies to drive online sales and enhance the customer experience.
- Managing the day-to-day operations of the e-commerce platform, including product listings, pricing and promotions
- Collaborating with cross-functional teams, including marketing, operations and third party delivery suppliers to ensure smooth e-commerce processes.
- Monitoring and analysing key performance indicators (KPIs) such as traffic, conversion rates, sales, and customer satisfaction.
- Implementing digital marketing initiatives, such as SEO, SEM, email marketing, and social media, to drive traffic and sales.
- Optimising the website for user experience, including navigation, search functionality, and mobile responsiveness.
- Managing relationships with third-party vendors, including payment gateways, logistics partners, and e-commerce platforms.
- Analysing sales performance and customer behaviour to identify opportunities for improvement.
- Implementing A/B testing and conversion rate optimization (CRO) strategies.
- Manage product listings, descriptions, and pricing in the online store.
- Regularly update product information, images, and descriptions to ensure accuracy, appeal, and consistency.
- Plan and execute seasonal and promotional campaigns to increase sales and boost customer engagement.
- Analyse customer behaviour and trends to identify growth opportunities and areas for improvement.
- Monitor website functionality and handle troubleshooting issues with the e-commerce platform, including technical problems and user experience challenges.
- Coordinate with logistics and fulfilment teams to ensure timely and accurate order processing and delivery.
- Analyse data from Google Analytics, CRM systems, and other tools to monitor site traffic and customer behaviour.
- Track and report e-commerce performance, including sales, conversion rates, and ROI on digital marketing campaigns.
- Stay updated with the latest trends and best practices in e-commerce and digital marketing.
Requirements:- Bachelor’s degree in Business, Marketing, E-Commerce, IT, or a related field.
- 3-5 years of experience as an e-commerce manager or in a similar e-commerce or digital marketing role.
- Strong understanding of online sales platforms (WooCommerce) and digital marketing strategies.
- Expertise in digital marketing techniques, including SEO, SEM, and social media marketing.
- Proficient in web analytics tools (e.g., Google Analytics) and e-commerce tracking tools.
- Knowledge of UX/UI principles and how they impact online sales.
- Strong problem-solving skills and ability to adapt to a fast-paced, evolving industry.
- Solid communication and organisational skills, with the ability to manage multiple projects simultaneously.
- Familiarity with e-commerce trends such as personalisation, chatbots, or AI-driven shopping experiences.
Should you not receive a response within the next 2 weeks, please consider your application unsuccessful. Vacancies are advertised on our website, should you wish to keep abreast with our active roles.
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