eCom Marketing Manager

SUMMARY:

Are you immediately available to take on a six-month contract position to drive E-com marketing to deliver innovative and leading executions according to global guidelines and business objectives?

Excellent opportunity to drive traffic, net sales, execute brand and ecommerce-specific campaigns and manage all digital activations for our highly successful International Client.

POSITION INFO:

REQUIREMENTS

University degree preferably in Marketing or relevant qualification with Digital experience CRM & eCom Digital Experience required

Minimum 3 years work experience in digital / eCom

Excellent communication skills, both written and verbal

Working cross-functionally in a diverse team

Good understanding of the Consumer Campaign Process from brief through to execution

Ability to build strong relationships internally & externally (agency management)

Advanced user of MS Office suite of products

Data analytics experience

Management and Leadership qualities

Strategic mindset and vision for growth

Budgeting tracking and reporting

Sound understanding of the Campaign Process from brief through to execution

DUTIES

Manage & Execute the Ecommerce Digital Activation strategy

Develop a specific calendar focusing on brand & commercial moments

Implement campaigns based on the digital calendar across email, sms and onsite touchpoints ensuring all key KPI’s are met

Creation of commercial campaigns in line with slow movers, key concepts, new arrivals in order to drive sell through and achieve net sales

Close alignment with Global colleagues to understand and implement the CRM Strategy

Drive acquisition to the CRM database through multiple touch points

Implementation of CRM campaigns in line with the digital calendar and across all categories for instore and eCom executions

Analysis of campaign reports and feedback to relevant parties

Execution of datahealth campaigns to ensure the database is always clean and up to date

Provide input into driving eCom marketing executions according to business objectives

Partner with IT and external vendors (if/where required) to understand the necessary technical infrastructure

Keep up-to-date with developments in the CRM field

Amplify brand campaigns to partner databases to assist with traffic and net sales targets

Provide quarterly competitive reviews for CRM & eCom Marketing

Monthly reporting on channel performance

Manage external agencies to ensure that they deliver world-class creative solutions that deliver against KPI’s

Frequent testing of creative assets & database segments to drive extraordinary results

Frequent onsite optimizations to elevate the consumer journey and conversion rates

Alignment with Marketing Manager to ensure consistency across campaigns on all channels

Salary: R   dependent on experience

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