Franchise Area Manager â West Coast (Western Cape)

Recruiter:

West Coast Personnel

Job Ref:

CPT001380/SM

Date posted:

Tuesday, October 6, 2026

Location:

Cape Town, South Africa

Salary:

R26 000

SUMMARY:
Franchise Area Manager – West Coast (Western Cape)
TCOE: R26 000 p/m | Company vehicle and fuel provided
Extensive travel required

Build strong partnerships. Improve store performance. Grow a franchise network.
An established automotive battery retail franchise network is looking for a commercially minded Franchise Area Manager to support and develop its Coastal operations.
This hands-on role combines multi-store operational support, franchisee relationship management, training and business development. You will work closely with business owners and store teams to improve performance, maintain standards and successfully launch new stores.

POSITION INFO:
Key Responsibilities: Support franchisees through strong relationships and regular store visits. Drive sales, product uptake and improvements in store performance. Conduct audits, monitor operational standards and resolve compliance issues. Train and coach franchisees and staff on products, systems and customer service. Coordinate new store openings and provide post-launch support. Develop new franchise opportunities, locations and territories. Report on performance and recommend operational improvements. Minimum Requirements: At least 5 years' experience in retail, franchise operations, sales, operations management or business development . Proven sales and business development experience. Experience in store openings, operational implementation, training, coaching and audits. Franchise experience is highly advantageous; multi-site retail experience is preferred. Automotive, battery, FMCG or related retail experience is advantageous. A diploma or equivalent qualification in Business Administration, Retail Management, Sales, Marketing, Operations Management or a related field is preferred. Strong Microsoft Office, Excel and reporting skills . Ability to analyse business performance and apply sound commercial principles. Excellent communication, presentation and relationship management skills. Ability to influence business owners and store teams, address non-compliance and manage competing priorities. Willingness to travel extensively across the Coastal region . The ideal candidate is practical, self-motivated and results-driven, with the confidence to support franchisees while holding them accountable to agreed standards.

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