General Sales Manager - New and Used Vehicles

Recruiter:

Merand Corbett & Associates

Job Ref:

CPT001970/Doret

Date posted:

Tuesday, August 5, 2025

Location:

Stellenbosch, South Africa

SUMMARY:
We are seeking an experienced General Sales Manager to lead all new and used vehicle sales operations at a premium dealership.

This role is responsible for driving sales performance, customer satisfaction, profitability, and team development, while upholding brand standards and delivering a premium customer experience.

POSITION INFO:
Key Responsibilities

Sales Strategy & Performance:
Develop and execute sales strategies to achieve unit and profit targets. Analyse performance metrics, market trends, and competitor activity to drive growth.
Team Leadership:
Lead, coach, and develop a high-performing team of Sales Executives, Business Managers, and Administrators. Conduct regular one-on-ones, set KPIs, and build a results-driven culture.
Customer Experience:
Ensure a seamless, professional customer journey that aligns with luxury brand expectations. Handle escalations and monitor CSI/NPS scores for continuous improvement.
Financial Oversight:
Manage departmental profitability, expenses, and budgets. Oversee pricing, F&I product penetration, and vehicle appraisals.
Marketing & Events:
Plan and execute local marketing campaigns, product launches, and promotional events to drive showroom traffic and increase brand visibility.
Operational Excellence:
Ensure stock control, accurate reporting, CRM/DMS utilisation, and compliance with all regulations and OEM requirements.

Requirements

Proven experience in automotive sales management (premium/luxury brands preferred)
Strong leadership, communication, and negotiation skills
Track record of achieving sales targets and managing profitability
Financial acumen and knowledge of F&I products
Proficiency in DMS/CRM systems (CDK, Keyloop, DealerWeb, etc.)
Valid driver’s license and Matric; a tertiary qualification in Sales/Management is advantageous

Key KPIs

New & Used Vehicle Sales Volume
Profit per Unit / Department Profitability
Finance & Product Penetration
Customer Satisfaction (CSI/NPS)
Stock Turn & Aged Inventory
Team Retention & Performance

**** ONLY SHORTLISTED CANDIDATES WILL BE CONTACTED ****

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