Group Head of Sales & Distribution (Hotels & Leisure)

SUMMARY:
Group Head of Sales & Distribution (Hotels & Leisure)

POSITION INFO:

An international company in the hospitality & entertainment industry has an open vacancy for a Group Head of Revenue, Sales & Distribution based in JHB North.

The purpose of the role includes

• Providing integrated strategic leadership across Sun International’s Hospitality Revenue Management, Distribution, CRM and Sales portfolios (International, National, Sports, Events & Entertainment).
• Driving total non-gaming revenue performance (Rooms, Conferencing, Events, Ancillary)
• Maximising RevPAR, RGI, occupancy, conversion and channel profitability
• Leading customer acquisition, retention and CRM strategies
• Integrating pricing, distribution, and sales strategies into a single commercial engine
• Building a high-performance commercial organisation across all units
• This role consolidates revenue optimisation, demand generation, channel strategy and sales execution into one central commercial function to drive sustainable revenue growth across the portfolio.

Roles & Responsibilities

• Understand the company''''s Hospitality strategy and develop an integrated Revenue, Distribution and Sales roadmap aligned to non-gaming revenue objectives.
• Provide commercial thought leadership across revenue optimisation, sales growth, CRM and channel strategy.
• Translate macro and microeconomic variables into short-, medium- and long-term commercial strategies.
• Create synergy and alignment between pricing, distribution and sales strategies across all hospitality and resort operations.
• Identify need periods and implement integrated commercial plans to drive occupancy, footfall and total spend.
• Influence future product, service and platform positioning through market insight and trend analysis.
• Revenue Optimisation & Pricing Governance

• Establish and maintain a Group Revenue Management Value Chain and revenue management cycle to optimise RevPAR, RGI and ancillary revenue.
• Develop and implement pricing strategies
• Distribution & Channel Management

• Develop and execute Group Distribution Strategy across OTA, GDS, Direct and emerging channels.
• CRM, Customer Lifecycle & Digital Integration
• Lead CRM strategy across acquisition, retention, loyalty and post-stay monetisation.
• Contact Centre, Inventory & Systems Oversight
• Oversee Contact Centre and Inventory teams managing leisure, corporate, gaming and tour operator bookings.
• Drive service excellence, conversion rates and operational efficiencies.
• Sales Leadership & Demand Generation
• Lead and integrate International, National, Corporate, Government, MICE, Sports, Entertainment and Event Sales portfolios.
• Develop and execute strategic sales plans aligned to revenue targets and EBITDA objectives.
• Financial & Commercial Governance
• Oversee consolidated budget, forecast and expense control for Revenue & Sales portfolios.
• Partnerships, Negotiation & Commercial Representation
• Build and manage strategic relationships with key suppliers, partners, sponsors and system providers.
• Negotiate commercial agreements, pricing and contract deliverables.
• Leadership, Talent & Culture
• Lead Revenue, Sales, Contact Centre and Inventory teams to optimise performance.
• Drive a high-performance commercial culture aligned to governance and ethics standards.

Minimum requirements

• Minimum 3-year Degree in Hospitality, Sales, Marketing, Business or Communications.
• Postgraduate qualification or additional Business Degree advantageous.
• Post graduate degree or an additional business degree is an advantage
• 12–15 years’ senior experience in Hospitality Revenue Management and/or Sales, including 3 years at a senior management level
• Previous experience or knowledge of CRM processes and data analytics is preferable
• Demonstrable experience leading multi-functional commercial teams (Revenue management, Sales, Distribution, CRM).
• Proven track record in pricing strategy, demand generation, channel optimisation and EBITDA delivery.
• Demonstrable experience managing a team
• Seasoned commercial executive with advanced, specialised expertise in hospitality revenue management, sales strategy, distribution economics, CRM and related regulatory frameworks.
• Demonstrates the conceptual ability to integrate diverse commercial functions (Revenue, Sales, Distribution, Marketing, Contact Centre and Operations) to achieve unified business goals and revenue targets.
• Accountable for medium-term commercial planning (12–24 months), translating strategy into executable growth plans that optimise new business, market share and profitability.

If you are interested and meet the requirements kindly submit your application to before 18 April 2026