Growth Marketing Manager

SUMMARY:
Growth Marketing Manager

POSITION INFO:

Our client, a nationwide fitness center, is looking for a strong digital marketing strategist. Working with a team, this person will ensure the content gets to the right places to engage with members.

Duties and Responsibilities; <br>

*  Run marketing campaigns and other growth initiatives end-to-end: you will design experiments, develop
campaign strategy, and drive execution of the campaign through to completion
*  Understand deeply the lifecycle of members and identify opportunities for growth and optimization
*  Collaborate with agencies, in-house creative studio, content, and product teams to improve conversions, app
conversion, retention, and engagement rates.
*  Develop a KPI benchmark and measurement framework.
*  Design, plan, implement and optimize profitable paid acquisition campaigns that seek to drive up
memberships, downloads of brand apps, or drive uptake of ancillary products to exist members.
*  Drive SEO, App Store Optimisation (ASO), and content marketing campaigns to accelerate organic growth.
*  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
*  Use rapid iteration, split testing, and other lean approaches to validate your assumptions.
*  Conduct and present competitive analyses and market research.

KEY SKILLS

*  Strong writing and communication skills - ability to develop sound arguments for ideas and direction
based on data and insight.
*  Highly analytical and data-driven, experience with digital analytics packages.
*  Spectacular attention to detail and organizational skills.
*  Team player, open to testing ideas that compete with your own.
*  Ability to hold both the big picture and the finer details in your mind at the same time.
*  A high tolerance for ambiguity, ability to be productive in high-paced, uncertain environments.

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