Head of B2B Marketing

SUMMARY:
We are seeking an experienced and commercially minded Head of B2B Marketing to define and lead the end‑to‑end marketing strategy for a market‑leading digital platform operating in a fast‑moving, competitive industry.
This role owns both strategy and execution, with responsibility for brand positioning, go‑to‑market initiatives, customer acquisition and retention, and revenue enablement. You will lead a lean, high-impact marketing team and work closely with senior stakeholders across sales, product, data, and external partners to drive measurable business growth.
Reporting into an international marketing leadership team, this role is ideal for a strategic marketer who thrives in complexity, enjoys building from first principles, and can balance big‑picture thinking with hands‑on delivery.

POSITION INFO:

Key Responsibilities
Define, own, and execute a comprehensive B2B marketing strategy, aligning brand, commercial objectives, and go‑to‑market execution
Lead the development and delivery of an integrated marketing plan spanning brand, product marketing, sales enablement, PR, events, partnerships, and activations
Drive B2B acquisition, engagement, and retention initiatives, supporting onboarding, adoption, and long‑term customer value growth
Establish and embed a robust measurement framework to assess marketing impact, ROI, brand health, customer loyalty, and retention performance
Build and lead a high-performing marketing team, fostering collaboration, trust, accountability, and continuous improvement
Work cross‑functionally with Sales, Product, Data, CRM, Performance, and Communications teams to unlock growth opportunities
Manage senior stakeholders and regularly communicate progress against OKRs, clearly articulating outcomes, insights, and commercial impact
Shape and position the brand to be distinct, future‑ready, and commercially relevant for business customers and partners
Take an experimental and insight‑driven approach to uncover new opportunities, optimise campaigns, and increase customer lifetime value

What You’ll Bring
8+ years of marketing experience, with deep expertise in B2B strategy and go‑to‑market execution
Proven leadership experience (5+ years) building, managing, and scaling high‑performing marketing teams
Strong commercial acumen with experience managing significant marketing budgets and driving measurable ROI
A strategic yet hands‑on mindset, comfortable owning outcomes and navigating ambiguity
Advanced analytical capability with the ability to translate complex data into clear insights and business decisions
Demonstrated success in B2B brand building, customer acquisition, retention, and revenue growth
A genuine passion for B2B marketing, with strong awareness of industry trends, best practices, and modern GTM approaches
Experience operating in matrixed or complex organisational environments
Exceptional communication skills, with the ability to influence senior leaders and articulate a compelling narrative internally and externally

Why This Role
This is a rare opportunity to own B2B marketing at a strategic level, shape meaningful growth initiatives, and make a visible commercial impact while leading a talented team in a high‑growth environment.


REF: CTD000425.

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