Head of Brand (CH1224)

SUMMARY:
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POSITION INFO:

Our client, in the credit and payments industry, is looking for a commercially strong and customer-focused Head of Brand for +more to lead the next phase of growth for +more Rewards. This role will own the performance and evolution of one of South Africa’s largest and fastest-scaling rewards programmes, helping them grow tracked revenue, deepen customer engagement, strengthen digital adoption and unlock new value across the group.

+more already operates at significant scale, with a large and active member base, growing scan behaviour, strong cross-shopping outcomes, and increasing contribution to linked revenue and customer visibility. The next chapter is about accelerating engagement, improving identification and contactability, expanding digital utility, and creating even greater value for their customers and brands.

Qualifications & Experience

• Bachelor’s degree or diploma in Marketing, Copywriting, Digital Marketing or a related field.
• Minimum 8 years of relevant experience in Customer Lifetime Management Marketing, CRM, Loyalty programmes, Direct Marketing, Customer Relationship and growth Management and Data Analytics.
• At least 5 years in a functional leadership or management role.
• Proven experience leading large-scale customer, rewards or engagement programmes in a complex, multi-brand and/or retail environment.
• Experience working cross-functionally with analytics, testing, technology, digital, operations and external partners.
• Strong commercial acumen and an ability to translate customer strategy into measurable business outcomes.
• Strong stakeholder leadership and the ability to influence across multiple brands and executive teams.
• Experience in retail, multi-brand or customer ecosystem environments will be highly advantageous.

Key Performance Areas and Competencies

• Lead the overall rewards strategy and growth agenda for +more.
• Drive performance across tracked revenue, customer identification, member engagement, retention and commercial value.
• Shape customer journeys, CRM and lifecycle programmes that improve participation and long-term customer value.
• Grow digital engagement across the App and other channels, including utility-led and engagement-led experiences.
• Work closely with their brands and operating companies to support loyalty-led acquisition, conversion, scan behaviour and shared growth.
• Use customer insights, analytics and programme reporting to inform decisions and unlock new opportunities.
• Identify and support new monetisation opportunities linked to customer engagement, partnerships and the broader company ecosystem.
• Lead a cross-functional operating model that brings together internal teams, specialist partners and shared capabilities.
• Manage the loyalty and rewards budget.

This is an opportunity to shape the future of +more as a major customer-value platform, one that already influences customer frequency, cross-shopping, digital engagement and linked revenue, and which plays an important role in the group’s broader customer and commercial growth strategy.

General

• We are committed to fair and inclusive hiring. All suitably qualified applicants are welcome to apply.
• Preference may be given in line with our client’s Employment Equity plan and applicable legislation.
• Applicants must have the legal right to work in South Africa at the time of application.
• Only shortlisted candidates will be contacted. If you do not hear from us within 30 days, please consider your application unsuccessful.
• Please include your current remuneration (CTC), salary expectation, and notice period (optional but helpful for screening).
• By applying, you consent to the processing of your personal information for recruitment purposes in accordance with POPIA.

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