Head of Digital Marketing | Sandton

SUMMARY:
Head of Digital Marketing | Sandton

POSITION INFO:
Are you a visionary leader ready to transform the digital landscape for a major industry player? Our client is seeking a high-caliber Head of Digital Marketing to drive the strategy, enablement, and performance of their digital ecosystem across 5 brands and 3 business units . In this pivotal role, you will be responsible for moving the organization's digital maturity from emerging to \"multi-moment\" by onboarding best-in-class solutions and leading a multi-disciplinary team of experts. Key Responsibilities: Strategy & Roadmap: Lead the development and execution of an integrated digital marketing strategy and roadmap for personal lines, business insurance, and value-added products . Digital Enablement: Define and prioritize foundational and innovative digital capabilities, managing the end-to-end digitization of the customer acquisition experience . Team Leadership: Lead and mentor a diverse team of specialists across analytics, operations, enablement, development, and creative . Campaign & Performance Management: Oversee the deployment and optimization of multi-channel campaigns (Social Media, PPC, SEO, Display), focusing on acquisition, growth, and retention . Insights & Analytics : Set the data and reporting plan, utilizing BI tools and data science to provide high-impact insights to C-suite stakeholders . Financial Accountability: Manage the departmental budget and enforce standards for marketing efficiencies and sales targets . Stakeholder Engagement: Collaborate with internal business units and international peers (UK & AUS) to align strategies and share learnings . Requirements: Education Essential: Post Graduate Degree in Business Management, Marketing, IT, or equivalent . Advantageous: Google Marketing Platform qualification Experience: General: 10-15 years of work experience with an extensive understanding of digital marketing strategy, campaign\/financial management, and performance reporting . Managerial: At least 5 years of senior leadership experience managing diverse teams . Core Skills: Strategic Thinking: Ability to translate future possibilities into breakthrough strategies . Commercial Acumen: Comprehensive understanding of the business environment and the ability to develop solutions that advance organizational goals . Data Proficiency: Advanced skills in data collection, analysis, and the use of research to facilitate brand success . Complex Problem Solving: Ability to make sense of high-quantity, contradictory information to solve systematic issues .