Head of Digital Marketing

SUMMARY:
Head of Digital Marketing

POSITION INFO:

Are you a visionary leader ready to transform the digital landscape for a major industry player? Our client is seeking a high-caliber Head of Digital Marketing to drive the strategy, enablement, and performance of their digital ecosystem across 5 brands and 3 business units.

In this pivotal role, you will be responsible for moving the organization’s digital maturity from emerging to "multi-moment" by onboarding best-in-class solutions and leading a multi-disciplinary team of experts.

Key Responsibilities:

Strategy & Roadmap: Lead the development and execution of an integrated digital marketing strategy and roadmap for personal lines, business insurance, and value-added products.

Digital Enablement: Define and prioritize foundational and innovative digital capabilities, managing the end-to-end digitization of the customer acquisition experience.

Team Leadership: Lead and mentor a diverse team of specialists across analytics, operations, enablement, development, and creative.

Campaign & Performance Management: Oversee the deployment and optimization of multi-channel campaigns (Social Media, PPC, SEO, Display), focusing on acquisition, growth, and retention.

Insights & Analytics: Set the data and reporting plan, utilizing BI tools and data science to provide high-impact insights to C-suite stakeholders.

Financial Accountability: Manage the departmental budget and enforce standards for marketing efficiencies and sales targets.

Stakeholder Engagement: Collaborate with internal business units and international peers (UK & AUS) to align strategies and share learnings.

Requirements:

Education

Advantageous: Google Marketing Platform qualification.

Experience:

General: 10–15 years of work experience with an extensive understanding of digital marketing strategy, campaign/financial management, and performance reporting.

Managerial: At least 5 years of senior leadership experience managing diverse teams.

Core Skills

Strategic Thinking: Ability to translate future possibilities into breakthrough strategies.

Commercial Acumen: Comprehensive understanding of the business environment and the ability to develop solutions that advance organizational goals.

Data Proficiency: Advanced skills in data collection, analysis, and the use of research to facilitate brand success.

Complex Problem Solving: Ability to make sense of high-quantity, contradictory information to solve systematic issues.