Head of Digital Marketing

Recruiter:

Talent Evolution

Job Ref:

PTA000788/EO

Date posted:

Tuesday, March 2, 2021

Location:

Johannesburg, South Africa

Salary:

Market related

SUMMARY:
Head of Digital Marketing will be responsible for planning, developing, implementing and managing the overall digital marketing strategy. In addition, they are responsible for managing, guiding and training digital marketers and other positions in the team.

POSITION INFO:

Duties:

Setting up, implementing and managing the overall digital marketing department and the digital marketing strategy.

Build, plan and implement the overall digital marketing strategy

Manage the strategy
Collaborate with the broader marketing team to align communication strategies and tactics.

Develop, lead and manage the digital marketing team

Stay up to date with the latest technology and best practices

Manage and oversee different digital marketing channels

Measure ROI and KPIs

Prepare and manage digital marketing budget

Oversee all the company''s social media accounts

Measure and manage online content

Analyse SEO, Google Analytics and social media analytics to provide data enriched recommendations to drive brand strategies and maximise ROI

Develop attribution models to support future campaign decisions
Research competition, investigate benchmarks and provide suggestions for improvement

Requirements:

Tertiary qualification in marketing or journalism

5 years of experience as a Head of Digital Marketing

10 years of experience in developing and implementing digital marketing strategies

In depth knowledge of SEM and social media digital marketing channels

Good knowledge and experience with online marketing tools and best practices

5-10 years of hands-on experience with SEO, Google Analytics and social media analytics tools and resources

Basic knowledge of web design procedures

Great interpersonal and communication skills

Should you not receive a response within 10 working days, please consider your application as unsuccessful

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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