Head of Digital Marketing (iGaming)

Are you a Head of Digital Marketing looking for an exciting new challenge? An established omni channel sports betting operator are looking for you to join their team and work remotely in South Africa. They are currently going through a transformation period and are investing and growing the online side of the business. To help achieve their goals, they are looking for you to play a key role in leading the digital transformation of their business. Does this job sound perfect for you? Keep reading!

Your key job responsibilities as the Head of Digital Marketing in Durban (Remote) will include:

• Develop and execute effective acquisition and retention strategies with key focus on growing the online sports betting vertical
• Build and lead the marketing team across all channels including Affiliates, SEO, Programmatic, PPC, SMS, Paid Social and CRM
• Work with senior stakeholders including the Group Managing Director to prepare budgets, allocate resources, set KPI’s and measure ROI
• Develop specific campaigns to create and maintain elevated levels of customer acquisition, reactivation, engagement, and interaction
• Develop online content strategies, considering SEO and Google Analytics
• Forecast player trends and act proactively to improve their market positioning
• Liaise with product, design, operations, and commercial teams to increase customer satisfaction through cohesive strategies
• Provide strategic direction and strong leadership to develop, grow and lead the marketing team
• Stay up to date with digital technologies, market developments and the competitive landscape within the South African sports betting industry
• Develop and Implement a social media strategy to grow the brand and increase customer recognition around the brand
• Develop and manage the marketing budget, forecasting and ROI; including analytics and reporting on the effectiveness of campaigns such as conversion rate / player value / ROI to aid decision-making and optimise campaigns and the use of specific marketing channels

Requirements for this Head of Digital Marketing job in Durban (Remote):

• Proven experience within a senior digital/acquisition marketing focused role
• A strong understanding of the sports betting industry in South Africa including demonstrable experience in the planning and implementation of marketing strategies, campaigns and promotions in sports betting
• Demonstrated experience in designing and implementing successful digital marketing strategies
• Willing to role your sleeves up and get stuck into day-to-day marketing responsibilities
• Strong understanding of how all digital marketing channel’s function
• Solid knowledge of online marketing tools and best practices
• Familiarity with SEO/SEM, Google Analytics, PPC and acquisition software
• Experience with CPA, Revenue Share, CPC and CPM models
• Strong understanding of retention marketing including CRM, SMS marketing, email marketing and other retention strategies
• Excellent analytical and project management skills
• Strong team management and communication skills (written and verbal)

What they offer:

• Competitive basic salary plus attractive bonus incentive
• Lots of opportunity to progress your career internally
• SME style culture – lots of autonomy in decision making, a close-knit team, the chance to have a real impact on scaling the business
• Creativity and ideas encouraged across all levels of the business
• Investment in training and development, allowing you to achieve your maximum potential
• The chance to be involved in multiple projects and to build/lead your own team
• Have a real impact on growing the business, structuring the marketing department and introducing new procedures to improve the digital marketing strategy

If you meet the above requirements for this Head of Digital Marketing job in Durban (Remote), we would like to hear from you! Please send your CV through today! If you do not receive any feedback within 7 days of your application, please be advised that you were not successful in making the shortlist.