Head of Marketing

SUMMARY:
A prominent player in South Africa’s technology and digital marketplace sector, is on the lookout for a visionary Head of Marketing. This is a newly invigorated role designed to take a trusted national platform to its next level of market leadership. You will sit at the intersection of brand, product, and commercial strategy, driving growth across both consumer and business audiences.
 
We are seeking a leader who is equally comfortable defining a brand narrative as they are optimizing a digital conversion funnel. You will report to executive leadership and be responsible for transforming marketing into a core driver of business growth.

POSITION INFO:

Responsibilities:
Integrated Marketing Strategy: Align marketing initiatives with overall business goals, translating company objectives into a clear, measurable marketing roadmap
Brand Stewardship: Define and strengthen brand positioning, ensuring consistency across all touchpoints. Lead creative campaigns and manage external communications
Acquisition & Growth: Oversee digital acquisition strategies to scale high-quality customer and client bases. Unlock new channels and optimize marketing spend for efficiency
Go-to-Market Execution: Partner with Product, Commercial, and Sales teams to launch new features and initiatives, ensuring strong market adoption and revenue impact
Customer Engagement: Develop lifecycle marketing strategies (CRM, email, push) to enhance engagement, retention, and customer loyalty
Market Intelligence: Monitor competitive landscapes and market trends, using data analytics to inform strategy and provide actionable insights to leadership
Team Leadership: Build and lead a high-performing marketing team. Foster a culture of creativity, accountability, and data-driven performance

Skills & Experience (Not negotiable):
Relevant tertiary qualification (Marketing, Business, or Communications)
Minimum of 10 years’ experience in marketing, with a strong track record in digital-first environments
Proven experience leading high-impact, integrated marketing campaigns that delivered measurable business growth
Deep expertise across brand marketing and performance marketing channels
Prior experience managing cross-functional teams and external agency partners


Contact JADE GELDENHUYS on , quoting the Ref: CTD000400.

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