National Sales Manager - Cape Town - Food Manufacturing, Hygiene. FMCG, or similar sectors experience

SUMMARY:
National Sales Manager - Food Manufacturing, Hygiene. FMCG, or similar sectors.

POSITION INFO:

National Sales Manager

Location: Head Office – Cape Town, with regular national travel

Reporting To: Sales Director

Role Overview

We are seeking a National Sales Manager to take over from the current incumbent, who has successfully led the sales function for the past 9 years. This is a pivotal leadership role for someone ready to manage and grow a high-performing sales team while leveraging the processes and systems already in place.

The ideal candidate is hands-on, data-driven, highly energetic, and continuously looking for new angles to sell products and explore new markets. They will travel nationally to support and coach the team, hold regular one-on-ones to monitor progress, and ensure the team achieves their KPIs while maintaining focus on results.

Key Responsibilities

Team Leadership & Management

Lead, coach, and mentor the national sales team to achieve individual and team targets.

Conduct regular ride-alongs and field visits to provide on-the-job support, coaching, and guidance.

Hold consistent one-on-one meetings with sales staff to review performance, provide guidance, and ensure accountability.

Energise the team, maintain focus on goals, and foster a results-driven culture.

Ensure sales team members are accountable for KPIs, including activity levels, pipeline management, and sales results.

Implement and maintain existing company sales processes—following proven systems rather than reinventing the wheel.

Strategic & Operational Management

Analyse sales data and market insights to inform strategy and decision-making.

Identify new opportunities, product angles, and untapped markets to drive growth.

Monitor team performance providing regular feedback, performance evaluations, and development plans.

Collaborate with senior management to develop sales strategies, forecasts, and growth plans.

Ensure adherence to reporting processes, including CRM/SAP updates, sales reports, and pipeline management.

Customer & Market Focus

Support the sales team in key account management and high value opportunities.

Participate in client meetings where appropriate to strengthen relationships.

Stay informed on industry trends, competitor activity, and customer needs to maintain competitive advantage.

Continuous Improvement & Personal Development

Foster a culture of continuous learning and self-development within the team.

Stay personally committed to learning, professional growth, and exploring innovative ways to sell products.

Identify opportunities to improve sales operations, efficiency, and customer experience.

Minimum Requirements:

Degree in Sales, Business, Marketing, or a related field.

Proven track record of at least 5 years in sales management or leadership, preferably in the

Experience managing and coaching a multi-territory sales team.

Strong understanding of sales processes, pipeline management, and KPI-driven performance.

High energy with the ability to energize and motivate the team while maintaining focus on goals.

Excellent communication, negotiation, and interpersonal skills.

Data analysis skills to inform decision-making and strategy.

Willingness to travel nationally to support the team.

Proficient in Microsoft Office, CRM systems, and sales reporting tools.

Beneficial (Not Essential):

Experience in SAP Business One or similar ERP systems

Previous experience implementing and improving sales processes.

Desired Characteristics

Strong leadership, motivational, and coaching skills.

Results-driven and accountable.

Hands-on approach with the ability to lead by example.

Organised, disciplined, and capable of managing multiple priori􀆟es.

Energetic, resilient, and solution oriented.

Committed to continuous learning, self-development, and innovation.

Focused on exploring new markets and creative ways to sell products.

Remuneration & Benefits

Competitive basic salary + performance-based incentives (negotiable based on experience and track record)

Car allowance and fuel for national travel

Laptop, mobile device, and data allowance

Ongoing training and professional development initiatives

Strong support from senior management and a collaborative team environment

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