National Sales Operational Lead | Hygiene, Cleaning, Food Safety Solutions Industry | Cape Town

SUMMARY:
This is a key execution-focused leadership role responsible for driving consistent sales performance through the disciplined implementation of well-established sales processes, systems, and strategy.

POSITION INFO:

This leading importer and distributor of premium-grade hygiene, cleaning, and food safety solutions is seeking to appoint a highly capable Sales Operations Leader to join their Cape Town HQ.

Having invested significantly in building a structured, best-practice sales environment over the

past decade, the successful candidate will not be required to redesign strategy or build processes

from scratch, but rather to execute, enforce, and optimise the existing framework. Reporting directly to the Sales Director, this role will be responsible for ensuring operational excellence across the Sales and Customer Support teams—driving accountability, maintaining pipeline discipline, coaching team members in the field, and ensuring consistent achievement of targets.

Offering will include a competitive salary package, commensurate with experience and qualifications and an opportunity to work for an established and respected leader in the South African food safety industry.

Requirements and Qualifications

• Bachelor’s degree in Commerce, Business Science, or a related field (essential).
• Minimum of 5 years’ proven experience managing and leading sales teams in a B2B environment
• Strong track record of executing established sales strategies and consistently achieving targets
• Experience in sales coaching, particularly through field engagement (ride-alongs)
• Strong operational mindset with the ability to manage systems, processes, and cross functional coordination
• Experience working with CRM systems & ERP platforms | SAP experience highly advantageous
• Strong data literacy, with the ability to interpret reports, analyse sales and operational metrics, and translate insights into action
• Solid analytical capability, including forecasting, pipeline analysis, and performance tracking
• Experience in the food, hygiene, or manufacturing sectors will be advantageous
• Valid driver’s licence and willingness to travel within South Africa when required

Key Responsibilities

• Execute the company’s established sales strategy and operating rhythms to achieve and exceed monthly, quarterly, and annual sales targets
• Drive strict adherence to existing sales processes, systems, and KPIs across the team, while fostering a strong culture of data accuracy and system discipline
• Lead, coach, and manage a team of sales professionals and customer support staff, fostering a high-performance, accountable culture
• Conduct regular ride-alongs and in-field coaching to develop sales capability, reinforce best practices, and improve conversion rates
• Ensure disciplined pipeline management, including accurate forecasting, opportunity progression, and CRM utilisation
• Own and drive effective use of the company’s CRM and SAP ERP systems to ensure data integrity, visibility, and operational efficiency
• Hold team members accountable to activity targets, performance metrics, and behavioural
• standards
• Oversee the full sales cycle execution—from lead management and customer engagement through to order fulfilment and ongoing relationship management
• Integrate and manage Customer Support operations to ensure fast query resolution, strong

customer satisfaction, and retention

• Monitor and analyse sales, CRM, and ERP data, using insights to identify trends, gaps, and performance improvement opportunities
• Produce and interpret regular reports on pipeline health, sales performance, and customer activity to support decision-making

• Identify operational inefficiencies or bottlenecks and drive continuous improvement within the existing framework
• Work closely with the Sales Director to ensure alignment between strategy and day-to-day execution
• Lead structured team meetings, performance reviews, and ongoing training initiatives
• Ensure compliance with company policies, food safety standards, and relevant industry regulations