Head of Marketing (iGaming)

Recruiter:

Initiate International

Job Ref:

2549288262

Date posted:

Tuesday, July 26, 2022

Location:

Johannesburg, South Africa

JOB SUMMARY:
-

JOB DESCRIPTION:

We have an exciting career opportunity for a Head of Marketing (iGaming) to join a leading land based operator in their brand new iGaming venture in Johannesburg. They are in search of an exceptional candidate with a strategic marketing mindset and a strong digital background to build and run the marketing strategy and team. If you have experience in iGaming and are looking for an exciting new challenge, this job could be perfect for you!

Your key job responsibilities as the Head of Marketing (iGaming) in Johannesburg will include:

Develop the brand positioning, values, and messaging that are unique and differentiated, encompassing strategic growth areas
Build and lead high-performing marketing team passionate about product marketing, social/community, and creative, ensuring strong coverage across all key areas
Define and oversee the execution of marketing strategy for new launches with multi-channel touch points, and in new jurisdictions
Increase engagement and monetisation through messaging strategy, promotions strategy, and incentives program, encouraging player retention
Lead large cross-functional teams and drive decisions informed by data

Requirements for this Head of Marketing (iGaming) job in Johannesburg:

A proven background working in senior level marketing across multiple channels within the iGaming sector
Proven track record in overseeing significant paid marketing spend
Experienced managing a marketing P&L
Experience growing marketing strategy from the ground floor up
Experience managing/leading teams
Background in online gaming industry
Experience in a fast-moving consumer facing industry working in targeted/database marketing, driving strategies across channels
Understanding of methodologies used in CRM, such as customer segmentation, targeting, incremental performance reporting and variant testing
Product and sports backgrounds are highly preferred

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