Head of Retail

Responsibilities:

• Develop, execute and update strategic expansion plan for new store openings.

• Provides input into the strategic direction for the Retail Department in relation to turnover, profitability, budgets and departmental structure.

• Develop strategic plan to achieve sustainable long-term growth for the division.

• Manage relevant reporting of management and financial information for the retail department.

• Maintain and develop our client's image and reputation through compliance with all relevant legislation and company policies.

• Plan and manage internal communications to all team members within the retail department.

• Determine return on investment for merchandising and marketing programs to make recommendations for future strategies that drive sales.

• Responsible for ensuring short & long term strategic and tactical objectives fully support our client's strategy.

• Deliver agreed sales and profit targets for the retail division.

• Responsible for providing outstanding levels of customer service and customer satisfaction.

• Holds staff accountable to ensure exceptional customer service.

• Ensures staff are fully trained on all products.

• Design and implement the annual sales & marketing plan for the retail business.

• Work with the Product Manager & Wholesale Marketing Director on new product development feasibility and execution, and on merchandising, product selection, promotions and offerings.

• Work in conjunction with Finance and IT to develop sound, cost effective tracking systems on par or beyond competition.

• Report to the CEO on a monthly basis performance against budget.

• Management of the POS system in delivering the requirements of the retail team and utilizing information in making informed decisions in the ongoing management.

• Assess product range including pricing.

• Manage each store in line with agreed target ratios on labor and stock shrinkage.

• Ensure store and staff presentation are in line with corporate objectives for the brand.

• Forecasting sales volumes for operations needs.

• Manage and supply the sales forecast by SKU for all stores on a monthly basis to marketing & operations and transpose into LE1, LE2 & FY budget requirements and lead the S&OP process from a sales perspective.

• Through effective training, instill a culture that ensures all Retail employees understand the Brand and have complete product knowledge that can be transferred to the consumer.

• Executes the Company's brand equity, understanding that the retail stores are the most direct way for consumers to experience the brand.

• Maintain awareness of consumer desires within the retail stores and work with the Marketing Department to execute those selected.

• Monitor sales of seasonal and promotional product ranges and report performance.

• Monitor and analyze each stores sales performance by product segment and take instore action and advised marketing as required.

• Work with the Supply Chain Manager to establish the most efficient order/delivery process for stock.

• Maintenance, Agreements & Contracts.

• Manage all store lease negotiations on an ongoing basis including new options and renewals.

• Manage third party service agreements.

• Ensure that all equipment and machinery are fully operational and in good repair.

• Conduct quarterly maintenance reviews on each site.

• Understand & ensure compliance with the relevant labor laws governing employees.

• Manage the recruitment process for all retail management.

• Develop leadership & implement a training schedule to include company history, policies & procedures, product knowledge and customer service.

• Counsel, coach and guide management team on proper techniques, operational issues and human resources.

• Motivate staff to achieve desired sales & profit results.

• Communicate regularly with the Training Manager, Retail Manager, Store Managers and appropriate management in regard to sales, P/L, Service and best practice.

• Provide direction to the Store Manager in setting targets & contribute to action plans to achieve these targets.

• Analyze daily sales figures for retail and compare to forecasted figures.

• Provide sales information to staff and utilize in incentive programs.

• Work with the HR department in the selection, training, development and succession planning of current and future staff in all states.

• Responsible for regular coaching and performanc