Job Description - Sales Manager – Lifestyle Products - Cape Town - RK090426-4243

SUMMARY:
Job Description - Sales Manager – Lifestyle Products - Cape Town - RK090426-4243

POSITION INFO:

Job Description - Sales Manager – Lifestyle Products - Cape Town

Location: Cape Town (covering Cape Town & Garden Route/George regions)

About the Role

One of our esteemed clients, being one of South Africa’s leading fireplace, flues, and central heating companies, is seeking a driven, commercially minded Sales Manager to lead the Cape Town and Garden Route regions.

This is a performance‑driven leadership role suited to someone who thrives in building and managing a high‑output sales environment. In addition to our core indoor fireplace range, you will play a key role in growing our outdoor brand (fire pits, patio furniture, high‑end outdoor kitchens).

A major focus will be expanding into the HORECA sector (Hotels, Restaurants, Guesthouses, Lodges, Airbnb) — a strategic growth channel for the business.

Key Responsibilities

• Lead, motivate, and manage the sales team (Cape Town & George)
• Drive sales growth across both product ranges
• Develop and implement sales strategies aligned to business objectives
• Lead and grow the HORECA channel
• Identify and scale new sales channels and opportunities
• Build and manage key client, corporate, and trade relationships
• Enforce sales processes, discipline, and performance standards
• Support pricing strategies and protect margins
• Analyse market trends, competitor activity, and performance data
• Own CRM reporting, pipeline management, and conversion tracking
• Generate performance reports and actionable insights
• Collaborate with operations on stock and fulfilment processes

Requirements

• Minimum 5 years’ sales experience in showroom, décor, or high‑value/luxury products
• Minimum 4 years’ experience in a Sales Management role
• Post‑Matric studies (essential)
• Certificate/Diploma in Sales, Marketing, or Business Management (advantageous)
• Valid driver’s licence and own reliable vehicle
• Strong computer literacy

Technical & Industry Experience

• Strong CRM experience with ability to analyse and report on sales data
• Advanced Excel proficiency
• Experience with inventory management systems
• Background in architecture, construction, or technical environments (advantageous)
• Experience in outdoor/patio furniture, fireplaces, outdoor kitchens, or HORECA supply (advantageous)
• Understanding of central heating and underfloor heating systems (advantageous)

Key Competencies

• Strong communication, presentation, and writing skills (Afrikaans would be advantageous)
• Commercially minded and target‑driven
• Confident relationship builder with strong negotiation ability
• Strategic thinker with hands‑on execution style
• Well‑organised, detail‑oriented, and deadline‑focused
• Able to work independently and perform under pressure

We’re Not Looking For

• Passive managers
• People who avoid accountability
• Candidates who focus on activity over results

What We Offer Remuneration

• Competitive base salary
• Performance‑based commission
• High earning potential
• Real responsibility in a high‑growth business
• Opportunity to build and scale new channels, including HORECA, within the Helios Outdoor brand

Remuneration

R60 000 cost to company negotiable plus an attractive commission structure and discretionary bonus. If you’re ready to help create South Africa’s most talked-about name in outdoor living, we’d love to hear from you. All eligible candidates are encouraged to send their updated CV’s to