Lead Generator

SUMMARY:
Purpose of the Role
The Lead Generator is responsible for identifying and qualifying potential business customers, generating new sales leads, and setting appointments for the external sales team. The role focuses on outbound prospecting and is critical to driving new business growth.
Key Duties & Responsibilities
Lead Generation & Prospecting

• Conduct outbound cold calling to businesses to generate new leads.
• Identify decision-makers (IT Managers, Office Managers, Financial Managers, Directors).
• Source and qualify prospects through databases, CRM systems, referrals, and online research.

• Book qualified appointments for New Business Sales Executives.
• Confirm appointments and ensure accurate handover of client information.
• Maintain a high level of appointment quality to support sales conversion.

• Establish client needs relating to:
• Copiers & printers
• Managed print services
• VOIP & connectivity
• Document management solutions
• Qualify prospects based on budget, authority, need, and timing (BANT).

• Accurately capture all call outcomes, leads, and appointments on the CRM system.
• Maintain clean and up-to-date prospect databases.
• Track call volumes, leads generated, and appointments booked.

• Work closely with the sales team to improve lead quality.
• Follow up on marketing leads and previous enquiries.
• Provide feedback on market trends, competitor activity, and objections.

• Represent the company professionally at all times.
• Adhere to POPIA, company sales scripts, and calling guidelines.

POSITION INFO:
Qualifications
Minimum

• Matric (Grade 12).

• Sales, marketing, or business-related qualification.
• Previous training in telesales or call-centre environments.

• 1–3 years’ experience in:
• Lead generation
• Telesales
• Call centre outbound sales
• Office Automation or ICT sales environment (advantage)
• Experience selling or promoting B2B services/products is beneficial.