Marketing Cloud Specialist

SUMMARY:
MARKETING CLOUD SPECIALIST
Our esteemed client in Sandton is urgently seeking a Marketing Cloud Specialist for a permanent hybrid role.
R500,000 – R800,000 per annum, commensurate with experience and certifications.

The Marketing Cloud Specialist combines deep Salesforce Marketing Cloud platform expertise with digital marketing experience and marketing knowledge.
The role is responsible for the design, build, and optimisation of customer journeys within Marketing Cloud based on business objectives provided, translating business-level customer journey strategy into platform execution.
The successful candidate must think like a marketer first and leverage the platform as the primary execution tool, ensuring that every journey, campaign, and piece of content is purposefully aligned to the right audience at the appropriate lifecycle stage while translating business journey intent into precise, data-driven execution on the Marketing Cloud platform.

POSITION INFO:
The successful candidate must think like a marketer first and leverage the platform as the primary execution tool Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field (preferred). Salesforce Marketing Cloud Administrator certification (required). Salesforce Marketing Cloud Email Specialist certification (required). Salesforce Marketing Cloud Consultant certification (advantageous). Experience: Minimum 3-5 years of hands-on experience with Salesforce Marketing Cloud in a functional role. Demonstrated experience leading and owning marketing campaigns end-to-end - not merely executing briefs. Proven experience owning and building customer journeys within a marketing automation platform, and collaborating with business-level journey owners on strategy, performance, and improvements. Experience with performance analysis and data-driven campaign improvement. Familiarity with the South African marketing landscape, including POPIA compliance requirements. Technical Skills: Marketing Cloud on-Core: Unified Messaging Email (UnifiedMsgEmail), Unified Messaging SMS (UMsgSms), WhatsApp (UWhatsAppProd), Marketing Core (sf_mktg) including Advanced Edition, Marketing Web (sf_mktg_web), Lead Capture, Data Cloud (ssot, cdpactvstrgptnr, datacloudflow), Salesforce Personalisation (sf_persnl), and Marketing Intelligence (on-Core, Data Cloud-native). AMPscript for email personalisation and dynamic content within the on-Core email channel. Data Cloud SQL and SOQL for segment building, profile queries, and data transformation within the on-Core platform. HTML\/CSS for email template editing and troubleshooting. Native CRM-to-marketing data sync via cdp_crm_dk1 (no Marketing Cloud Connect required on the on-Core platform). Salesforce REST API and on-Core messaging API familiarity for integration troubleshooting and custom channel configurations. Marketing Competencies: Customer journey ownership within a marketing platform, including journey design, lifecycle stage mapping, and structured performance feedback to business-level journey stakeholders. Audience segmentation and personalisation strategy. A\/B testing design, analysis, and iterative improvement. Performance reporting and insight generation and recommendation for business stakeholders. Commercial awareness - understanding how marketing activity connects to business outcomes. Marketing Cloud Journey Ownership: This role owns the design, configuration, and ongoing optimisation of customer journeys within Marketing Cloud in collaboration with the business teams. The specialist translates business-level journey strategy - set by the business journey owner - into platform journeys built in Salesforce Flow and Marketing Core (sf_mktg). A key ongoing responsibility is feeding structured, evidence-based performance insights back to the business journey owner to inform strategic journey improvements in collaboration with the business teams: Design and build Marketing Cloud journeys in Salesforce Flow and Marketing Core (sf_mktg) that accurately reflect the business customer journey strategy, covering all lifecycle stages: acquisition, onboarding, nurture, retention, and win-back. Own the journey logic within Marketing Cloud - defining entry triggers, decision splits, content assignments, wait steps, and exit conditions that correctly reflect the intended customer experience. Determine the channel mix within each journey (email via UnifiedMsgEmail, SMS via UMsgSms, WhatsApp via UWhatsAppProd) based on audience behaviour, message urgency, and consent status - and recommend strategic channel mix changes to the business journey owner where data supports it. Build, test, and maintain the full suite of journeys in Salesforce Flow and Marketing Core (sf_mktg): nurture sequences, onboarding flows, re-engagement campaigns, event-triggered sends, and transactional communications. Apply audience segmentation and personalisation within journeys, ensuring the right content variant reaches the right person at the right stage - using Data Cloud profiles and sf_persnl to drive individualised experiences. Continuously feed structured performance insights and improvement hypotheses back to the business journey owner - documenting what is working, what is underperforming at the platform level, and proposing specific journey enhancements for their consideration and approval.