Marketing Manager

Recruiter:

Immploy

Job Ref:

CPT003048/VR

Date posted:

Friday, May 30, 2025

Location:

WC, South Africa

SUMMARY:
An exciting opportunity exists for a Marketing Manager who is passionate about strategic communications, stakeholder engagement, and brand development in the healthcare sector.
The successful candidate will play a key role in developing and executing the hospital’s marketing strategy, aligned with Group objectives—while driving growth, visibility, and specialist recruitment efforts.

POSITION INFO:

Key Responsibilities

Strategic Marketing Leadership:

Design and implement a hospital-specific marketing strategy in line with Group objectives and budget
Maintain an in-depth understanding of hospital clinical offerings to inform targeted messaging
Provide communication support across internal departments and external stakeholders

Stakeholder Engagement & Doctor Relations:

Create and manage engagement strategies for GPs and Specialists to boost referral networks
Plan and coordinate events, campaigns, and initiatives to build strong professional relationships
Lead the recruitment and retention of doctors to support the hospital’s growth

Brand Communication & Media:

Develop brand-aligned brochures, digital content, and patient information material
Manage media communications and ensure a consistent hospital presence across platforms
Oversee social media management and content creation to drive public awareness

Market Insights & Analytics:

Analyze hospital performance data and patient feedback to guide marketing decisions
Stay informed on healthcare trends and competitor activity to refine strategies
Prepare reports and insights to inform hospital leadership and adapt campaigns accordingly

Minimum Requirements

A degree in Marketing, Public Relations, or Communications
Minimum 3 years’ experience in a similar marketing or communication role
Experience in doctor recruitment and engagement (advantageous)
Previous healthcare industry experience is a strong advantage
Proficiency in Microsoft Office and digital marketing tools
Must have own transport and be willing to travel

Key Competencies

Collaboration & Relationship Building
Problem-solving & Judgement
Resilience
Verbal & Written Communication
Influencing
Customer Responsiveness
Organisational Awareness
Excellence & Quality Orientation
Ethical Conduct
Attention to Detail
Strategic Decision Making

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