Marketing Manager

Recruiter:

Insight Personnel

Job Ref:

JHB000078/Insig

Date posted:

Tuesday, November 9, 2021

Location:

Johannesburg, South Africa

SUMMARY:
Marketing Manager will develop and lead a team to drive brand penetration, advertising, below and above the line marketing that leads to increased foot traffic and ultimately sales conversions in both retail and ecommerce channels of the business.

Candidates must have experience in the Home Furniture and Decor industry

POSITION INFO:
Working Hours:
Monday – Fridays (8:00 – 16:30)
Every alternative Saturday (8:00 – 13:00)

Areas of Responsibility:

Strategy development and implementation:

Lead the development of the annual omni channel marketing & sales strategy and targets with the relevant stakeholders input based on market research, insights and sales analytics
Annual budget development and spend management
Develop the annual marketing plan/calendar
Track strategy implementation and targets monthly
Readjust the strategy in response to market changes as needed

Team Management & productivity optimisation:

Optimise team productivity through process streamlining; standard operating procedures & daily team management
Ensure job role alignment to divisional needs
Team performance management

Brand Building:

Omni channel brand building activities including but not limited to:
Outdoor, radio, TV and print (promos; catalogue;posters) advertising management
Digital brand building management (Optimise digital content strategies and outputs)
In store activations campaign design and management
Hello Peter & google ranking optimisation strategy design and implementation

SEO, Advertising & Ecommerce management

Manage the service providers/team to drive the monthly and annual targets
Derive new ideas to boost online sales and click throughs
Ad spend management across digital channels
Ongoing site optimisation & development
Track, analyse, manage & report on the following metrics on a monthly basis:
SEO score optimisation
Impressions & Reach
10:1 spend ROI
Ad campaigns ROI
Subscribers click through rates
Community engagement ratios
Organic traffic rates
Revenue per click
Brand name search
Competitor rankings
Increase Average order volumes
Increase add to cart ratios
Measure & improve cart abandonment rates
Measure & minimise refund or return rates
Online merchandising quality (photos and descriptions)

Required Skills:

Microsoft Office
Photoshop or relevant design software
Social Media analytics
Google analytics
OpenCart/WooCommerce

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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