Performance Marketing Manager

SUMMARY:
We need a data-driven Performance Marketing Manager to take full ownership of our paid media strategy. You will manage significant budgets across Google, Meta, and LinkedIn, with complete accountability for cost per lead, lead quality, and ROI. Your mission is to drive high-quality B2B leads and optimize the entire conversion funnel.

POSITION INFO:

Responsibilities:
Own the paid channels: Plan, execute, and optimize campaigns across Google Ads (Search, Display, PMax), Meta, and LinkedIn to target B2B decision-makers
Manage the budget: Allocate and optimize a monthly ad spend (circa R100k-R120k) across channels based on performance data and return on spend
Optimize for conversion: Build and A/B test landing pages, implement CRO tactics (heat mapping, form optimization), and use GA4 & GTM to track and improve conversion rates
Drive creative direction: Brief the creative team (designer, videographer) on ad creatives with clear performance goals to ensure marketing and creative alignment
Report & analyze: Produce weekly performance reports on impressions, clicks, CPL, and channel ROI, while monitoring competitor activity and market trends
Manage key relationships: Collaborate with the content team on SEO-to-paid alignment and manage the day-to-day relationship with our SEO agency

Skills & Experience (Not negotiable):
Experience: Minimum 4 years of hands-on paid media management
Certifications: Google Ads (Search & Display) and Meta Blueprint certified
Technical Skills: Proven experience with conversion tracking, GA4, and tag management. Strong understanding of CRO and landing page testing
Strategic Mindset: A data-obsessed marketer who can balance budget management with creative testing to hit lead quality and volume targets


Contact JADE GELDENHUYS on , quoting the Ref: CTD000399.

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