Senior Performance Marketing Manager

SUMMARY:
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POSITION INFO:
Who Are We We are a fast-growing global business focused on delivering premium digital experiences across multiple international markets. Our culture is fast-paced, commercially driven and highly collaborative, with a strong focus on innovation, performance and measurable growth. Who Are We Looking For We are looking for a commercially focused Performance Marketing Manager who thrives on using data, insights and experimentation to drive scalable growth. You are equal parts strategist, analyst and hands-on operator - comfortable managing campaigns, interrogating performance data and translating insights into real business impact. You enjoy challenging assumptions, identifying opportunities and continuously improving ROI across digital channels. What Will You Do Own and drive paid digital performance across multiple global brands Manage and optimise campaigns across Google, Meta, LinkedIn, TikTok and Bing Monitor and improve key performance metrics including ROI, CAC\/CPA and ROAS Analyse full-funnel performance data to identify growth opportunities and improve conversion rates Lead ongoing testing and experimentation across audiences, creatives, landing pages and bidding strategies Develop audience segmentation and targeting strategies based on customer behaviour and market insights Partner with SEO, CRM and content teams to align acquisition and retention strategies Build clear reporting dashboards and present performance insights and recommendations to leadership Manage budgets, forecasting, reconciliation and campaign performance reviews Work closely with agencies and platform partners to ensure strong delivery and accountability Stay up to date with digital marketing trends, platform changes and evolving attribution models What Do You Need 8+ years’ experience in digital\/performance marketing across B2C and B2B environments Agency experience Strong hands-on experience across PPC, Paid Social, Display and SEO Deep understanding of Google, Meta, LinkedIn and TikTok advertising platforms Proven success in scaling paid acquisition campaigns while improving ROI and efficiency Strong analytical and commercial mindset with advanced experience using GA4, platform analytics and Excel Experience designing and managing structured testing and optimisation programmes Understanding of attribution, tracking, conversion modelling and modern measurement practices Experience working across multiple markets and localising campaigns for different audiences Strong stakeholder management, communication and presentation skills Leadership experience managing and developing marketing teams Ability to work independently in a fast-paced, growth-focused environment Desirable: Experience within subscription-based, SaaS, financial services or other considered-purchase sectors Exposure to CRM\/lifecycle marketing and retention strategies Experience using BI tools such as Looker, Power BI or Tableau Basic SQL knowledge advantageous