Marketing Manager: Brand and Digital

SUMMARY:
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POSITION INFO:
Requirements: Relevant degree in Marketing, Business, Communications, or a related field. Minimum of 10 years’ relevant marketing experience, including brand management, integrated paid and organic campaigns, digital channels, website or digital experience, organic social media, events, and agency or supplier management. Experience in B2B or corporate audience marketing is advantageous. Experience within higher education, executive education or professional development is advantageous. Experience across multiple audiences, products or African markets would be beneficial. Strong working knowledge of website content management systems, digital analytics, SEO, GEO, organic social media platforms and marketing CRM and automation platforms. Responsibilities: Translate strategic brand direction into integrated paid and organic campaigns and market-facing activities. Own the marketing direction, priorities and performance of the website and digital experience. Own organic social media strategy, content planning, channel performance, audience growth and brand presence. Lead brand-focused events, activations and market presence initiatives. Lead marketing support where awareness, reputation and market presence are key to growth. Provide marketing support for customised and key account activities. Brief and manage web, UX, design, video, paid media, digital and event partners. Monitor brand and campaign performance and identify opportunities to improve marketing effectiveness. Identify opportunities to improve marketing processes and market impact through AI, automation and emerging technologies. Plan, brief, execute, monitor and optimise paid and organic brand campaigns across relevant channels. Manage allocated brand, digital and event budgets within approved parameters. Assess supplier proposals and manage external resources with a focus on quality, value for money and delivery against scope. Use relevant performance measures to assess the effectiveness of brand, digital and event activities and recommend improvements. Work across channels and alongside programme marketing and communications with clear ownership and minimal duplication.