Marketing Manager FMCG and Manufacturing

Duties & Responsibilities

• Establish positioning, identify target audiences, and develop marketing strategy with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics
• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, retail customers and video assets
• Conceptualise and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

ESSENTIAL Experience & Qualification

• Bachelor’s degree in marketing, business, or related field
• Proven experience developing marketing strategy plans and execution thereof (5 yrs +)
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Established community network

If you have not received any feedback from us within 5 working days please consider your application unsuccessful.

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