Marketing Manager - Fashion Brand

Recruiter:

Benclo

Job Ref:

Benclo - Marketing M..

Date posted:

Tuesday, October 5, 2021

Location:

Johannesburg, South Africa

Salary:

R60 000 - R90 000

SUMMARY:
Marketing Manager - Fashion Brand

POSITION INFO:

Conceptualize internal and external marketing initiatives for ongoing marketing activities for the business in line with the brand objectives
Implementing and managing the digital strategy for the brand including web, ecommerce and social media
Implementing strategic marketing plans to set the direction and to help achieve the mission of the brand.
Implementation of agreed plans
Ensure thorough alignment and reporting to global office on global brands
Identify needs, gaps and opportunities for the brand and implementation of these
Manage agencies, partners and suppliers to ensure cost-saving and return on investment
Ensuring that visual merchandising reflects perception of the brands
Managing the marketing budget and approval process to ensure cost-effective spending, forecasting and tracking
Managing multiple projects within the business and drive deadlines as per groups instruction
Develop and maintain a strong business network as a reliable source of information.
Managing the marketing team to ensure productivity, alignment and enthusiastic brand operation
Building a thorough understanding of retail channels (groups and independents) and collate research into annual brand objectives
Providing critical support to reinforce sales efforts that lead to profits for the group
Defining and achieving the brands business targets for the team.
Corresponding with retailers on marketing activity
Ensure briefs on in-store promotions are on-point per store and competing with competitor brand activity
Ensure retail marketing activity is strongly aligned and always present with brand activity
Increase brand KPI’s / brand metrics
Drive CRM across suppliers and global teams.

Minimum Skills/Requirements:

Relevant Marketing or Communications Diploma or Degree
5-10 years’ experience in looking after a fashion brand
Min 5 years relevant corporate strategic marketing and communications experience
Min 3 to 5 years leadership experience (with an established leadership track record) preferably in the Wholesale & Retail Industry
Budget Management
Retail & Fashion brand experience
Global Brand experience
Media Management experience
Advanced Excel skills

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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