Marketing Manager (Financial/Insurance)

SUMMARY:
Our client, a top Financial & Insurance service provider is currently looking for a Marketing Manager, Bedfordview

POSITION INFO:

Key Duties and Responsibilities:

• Report to MD
• Responsible for defining and implementing Marketing, Partnership and Commercial plans.
• Define and implement Department and Division level Marketing plans and programs (across all marketing channels) that drive engagement, support, growth, and product acquisition objectives.
• Build relationships internally with the departmental teams to identify product-based marketing opportunities that the marketing team will need to execute on. Develop in-depth knowledge of your department to craft meaningful product-based marketing strategies
• Manage and grow a team comprising of a Graphic Designer/Content Creator and Digital Marketing Specialist.
• Coordinate the Marketing Team and work closely with and support the department to achieve overall growth KPI''s.
• Coordinating with Sales Managers to ensure each is aligned and aware of the marketing and promotional calendars.
• Optimise and manage the department marketing priority executions, process, and reporting.
• Own and manage Partnership, Budgets, Coupon and Loyalty marketing spend and targets. Be responsible for achieving and tracking all Marketing, Partnership and commercial KPI''s.
• Manage your department’s input into the marketing calendar, driving alignment across the marketing team to ensure that all functions address and deliver on the priority requests.
• Build relationships with suppliers, sellers, and partners to identify strong co-branding opportunities, and craft value exchange / co-op marketing agreements with these partners. In addition, you will be required to drive commercial opportunities with suppliers through the crafting of proposals, timeous execution of campaigns and post campaign reporting.
• Identify and create relevant campaigns across South Africa that align with the brand and helping to source cost effective opportunities to ensure it is fulfilled as a viable opportunity.
• Operational and Management reporting weekly and monthly

Attributes Required

• A strong strategic thinker- an ability to craft marketing plans to build department sales.
• A highly driven individual who is motivated to drive meaningful campaigns for the business through marketing initiatives including - onsite sales, product launches, marketing opportunities with suppliers, event, and sponsorship marketing.
• An inquisitive mind with a passion for data - be highly analytical, using data to inform decisions.
• An astute understanding of ABL, BTL and Digital and the key levers that drive sales in our environment.
• Exceptional grammar and spelling.
• Familiarity and acute understanding of different demographic markets in South Africa.
• Proficient in social reporting tools and analytics.
• Proficient in Microsoft Office and Mac OS.
• Tech Savvy - have a passion for technology and how to use technological solutions to improve performance.
• Creative mindset - be able to craft numerous campaigns across different networks.
• Solutions-oriented - have a can-do attitude and high energy.
• Highly organised and efficient, with an ability to work towards and meet tight deadlines.
• Print media design and print file requirements (brochures, catalogues, posters, corporate stationery, etc.)
• Attention to detail will be very important, strong administrative skills.
• Experience in developing and managing annual marketing budgets
• A track record of having developed and implemented successful integrated marketing campaigns across all touchpoints.
• Experience in managing a team and external agencies.
• A track record of having grown a customer base and performed on acquisition targets.
• Excellent communication and interpersonal skills, and ability to collaborate with diverse teams.
• Ability to prioritise responsibilities and multiple projects that will impact the business at various levels.
• Experience within a Financial Services sector and/or Union organisations would be advantageous.

Qualifications

• Bachelor’s degree or equivalent qualification in marketing or communications from recognized institution.
• Experience working across marketing channels – Digital, ATL, Partnerships, Commercial – with demonstrable results

Salary: R 60K + plus benefits

Please Email CV to --------Please upload your CV here--------

NB! This job is now closed. You can apply for other jobs by uploading your CV.