Marketing Manager (JHB)

SUMMARY:
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POSITION INFO:
ENVIRONMENT: A South African-based education and skills development entity is seeking a Marketing Manager to drive measurable demand generation, lead pipeline growth, and brand positioning across the Group’s five revenue streams (SETA, B-BBEE, Government, FDI\/PPP, and professional services). This role owns the digital marketing engine, brand architecture, event coordination, and cross-BU marketing alignment, with a specific focus on the skills development, education, and public-sector landscape in South Africa. DUTIES: Demand Generation & Lead Pipeline Design and execute quarterly digital marketing campaigns (LinkedIn, paid media, SEO, email) targeting SETAs, government departments, corporate SD buyers and FDI\/DFI funders Own the Group's digital presence including the PEH website, academy microsites, and LinkedIn company pages – ensuring content is current, on-brand, and commercially relevant Deliver ?30 marketing-qualified leads per quarter into the CRM pipeline with full tracking, attribution, and stage progression data Build and maintain a content marketing engine: case studies, impact reports, sector briefings, and thought leadership articles aligned to the Group's investment-enablement narrative Coordinate employer outreach campaigns in partnership with BU BDMs to drive inbound leads across all five revenue streams Implement AI and automation tools to scale content production, campaign execution, and reporting efficiency Own website conversion optimisation: optimise all websites for lead conversion (landing pages, CTAs, forms, analytics, A\/B testing) and track\/improve conversion rates monthly Brand Architecture & Standards Manage and steward the Group brand architecture – ensuring PEH, BPO Skills Academy, WRSA, and 21st Century Skills each maintain a distinct but coherent identity within the Group visual and tonal framework Own and continuously refine the group’s core positioning statement and value proposition across all revenue streams (SETA, B-BBEE, Government, FDI\/PPP) Ensure all campaigns, proposals, and stakeholder communications consistently reflect this positioning Develop and maintain the Brand Governance Process document specifying which marketing materials require CE review and which may be approved at BU level Provide 24-hour brand review turnaround for Tier 1 client-facing collateral submitted by business unit MDs Develop and distribute brand toolkit (templates, tone-of-voice guide, visual identity pack) for use by BU-level marketing staff Events, Activations & Stakeholder Engagement Plan, coordinate, and execute Group events including employer breakfast sessions, sector conferences, CBPO\/BPESA participation, awards entries, and investor\/funder activations Manage event lead capture, CRM logging within 24 hours of events, and post-event follow-up sequences in coordination with BDMs Represent the Group at sector events where appropriate; liaise with CapeBPO, BPESA, DTIC, and provincial government and other events teams to position our client as a thought leader Coordinate the Group's presence at investment conferences relevant to the FDI\/PPP pipeline Support CEO and CE in building thought leadership profiles (speaking opportunities, panel placements, content) Prepare executive presentations, speeches, and talking points for key engagements Cross-BU Marketing Coordination Serve as the marketing interface between Group Shared Services and each academy MD – coordinating BU marketing calendars, campaign plans and collateral development Develop BU-specific go-to-market playbooks aligned to sector strategies (BPO, Retail, ICT) Equip BDMs with campaign toolkits (pitch decks, sector narratives, email sequences) Support conversion of pipeline through targeted deal-stage content (case studies, ROI narratives, funding alignment materials) Provide marketing support to the Bid Office for proposal design, company profile updates, case study development and submission collateral quality Ensure all academy marketing activity is logged and reported to the CE on a monthly basis; flag any brand or compliance concerns within 24 hours of identification Support the Senior BDM and CE on thought leadership content, investor presentation materials and stakeholder communication templates Internal Brand Alignment Implement internal branding standards across offices and business units Ensure all staff-facing materials (presentations, templates, apparel where relevant) reflect the Company’s brand Drive internal brand adoption and consistency Reporting & Analytics Produce a monthly Marketing Performance Report covering: MQL volume, campaign ROI, digital metrics, event outcomes and pipeline attribution – submitted to the CE by the 5th of each month Maintain marketing dashboards in the CRM system tracking all campaign activity, lead sources and conversion rates Provide quarterly marketing contribution input for the Group Commercial Scorecard presented to EXCO and the Board Conduct bi-annual competitor and market analysis – tracking how the company is positioned relative to competitors across the SETA, corporate SD and DFI funding landscapes Develop and maintain a 12-month rolling marketing calendar aligned to: SETA cycles, government funding windows, corporate B-BBEE planning cycles, and FDI\/investment timelines REQUIREMENTS: Education – Minimum Bachelor’s degree in Marketing, Communications, Business or related field Education – Preferred Postgraduate qualification in Marketing or Digital Marketing; CIM or IMM certification advantageous Experience – Minimum 5+ years in a marketing role with demonstrated demand generation and campaign management track record Experience – Preferred Experience in the skills development, education, SETA, public sector or professional services sector in South Africa Exposure to B2B marketing and government\/funder audiences Digital Proficiency Demonstrated expertise in LinkedIn Ads, Google Ads\/SEO, email marketing platforms, and CRM-integrated campaign management Working knowledge of AI-driven marketing tools (content generation, automation, analytics) Proficiency in design tools (e.g. Canva, Adobe Suite) Ability to independently produce campaign creatives, pitch decks, social media assets, and event collateral Content & Writing Strong copywriting ability Ability to produce board-ready content, case studies, and sector reports independently Produce high-quality visual and written content in-house to support rapid campaign execution and bid turnaround ATTRIBUTES: Self-starter with ability to produce high-quality collateral independently Strong project management and cross-functional coordination skills Commercially minded with an understanding of public and private sector funding cycles Excellent written and verbal communication, including executive-level presentation skills Proficiency with CRM systems, marketing automation, and analytics dashboards

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