Marketing Specialist

SUMMARY:
We are currently looking for a Marketing Specialist who will be responsible for planning, executing, and monitoring marketing initiatives to promote our client's brand, products, and solutions.

POSITION INFO:

Qualifications:

• 3 years Diploma/Degree in Marketing (NQF level 7) , Communications or related field
• 2–4 years' experience in marketing (Healthcare/Medical sector advantageous)
• Proven digital marketing and social media experience
• Computer literacy: MS Office, CRM & design/marketing tools
• Valid driver’s licence & ability to travel for events/training when required.

Key Responsibilities:

Marketing Strategy & Execution

• Develop and implement marketing plans aligned to business objectives
• Support product launches and brand positioning in the healthcare market
• Conduct market segmentation and competitor analysis
• Create and manage marketing campaigns across multimedia platforms
• Digital & Content Marketing

• Manage social media platforms, website content, email campaigns, and SEO
• Develop multimedia content (brochures, presentations, newsletters, product sheets)
• Track and report digital performance metrics and engagement analytics
• Brand & Corporate Communication

• Ensure brand consistency across all marketing channels
• Manage internal and external communication for campaigns and events
• Maintain strong brand presence within healthcare sector networks
• Customer & Stakeholder Engagement

• Collaborate with the sales team to generate qualified leads and support business growth
• Support customer education initiatives (webinars, product workshops, medical events)
• Liaise with suppliers, media partners, and advertising agencies

Administration & Reporting

• Maintain marketing budget and assist with supplier procurement
• Prepare monthly marketing and performance reports
• Manage company marketing collateral and promotional materials