Marketing Specialist

SUMMARY:

POSITION INFO:
Key Responsibilities: Business Understanding & Strategic Input: Invest time to understand Insight Consulting's full value network: our products, services, clients, industries, and competitive positioning. Develop a deep appreciation of our culture and values, and ensure all marketing activity is a genuine reflection of who we are. Provide informed recommendations on which products and services to promote, to which audiences, and through which channels - based on business priorities. Attend internal strategic sessions and stay close to the co-founders to align marketing with business direction Digital Marketing & Channel Strategy: Own and grow our LinkedIn presence, continuing to build thought leadership and brand awareness through posts, webinars, articles, and engagement. Research, evaluate and recommend new digital channels (including TikTok and Instagram), and develop a rollout plan that makes sense for our brand and audience. Execute multi-channel campaigns end-to-end, from concept through to performance analysis. Stay current with digital marketing trends, platform algorithm changes, and emerging tools - bring ideas and apply them. Content Creation Write compelling, authentic content that captures the Insight Consulting voice. We are not looking for AI-generated copy - we want real ideas, real personality, and real relevance. Develop and maintain a content calendar aligned to business priorities, campaigns, and industry moments. Interview and collaborate with consultants and leadership to surface stories, insights and expertise worth sharing. Produce content across formats: articles, social posts, case studies, newsletters, event write-ups, and more. Thought Leadership & Webinars: Own the thought leadership pipeline end-to-end - identify topics, match them to the right subject matter experts in the business, and drive the process through to published output. Coordinate with consultants and leadership to develop and publish articles, whitepapers and opinion pieces that reflect the depth of expertise within the business. Plan and coordinate webinars - managing logistics, briefing internal speakers, preparing supporting materials, and ensuring follow-up content is produced and distributed. Hold subject matter experts accountable to agreed timelines - managing this process with professionalism and persistence to ensure commitments are met. Design & Brand Consistency Create and manage visual content that reflects our brand: professional, distinctive, and never boring. Maintain design consistency across all channels and materials - from social graphics to presentations and proposals. Collaborate with internal resources and, where necessary, guide external creative support. Champion brand standards across the business, ensuring all external-facing output is on-brand. Events & Conference Coverage Attend relevant industry conferences, events and speaking opportunities on behalf of Insight Consulting. Record, document and repurpose event content into compelling digital assets (video clips, write-ups, social posts, etc.). Identify opportunities for the business to increase its presence at key industry events. Technology & Tools: Leverage marketing technology tools (scheduling, analytics, design, AI-assisted workflow) to work efficiently and effectively. Proactively research and recommend new technologies that can enhance marketing productivity and impact. Track and report on marketing performance metrics, with a view to continuously improving. What We're Looking For: Essential: A recent graduate or early-career professional with a relevant qualification in Marketing, Communications, Digital Media, or a related field. Exceptional written communication skills with a genuine ability to craft engaging, original content. Strong design sensibility and hands-on experience with design tools (Canva, Adobe Suite, or similar). Working knowledge of LinkedIn as a professional marketing channel, including content and engagement strategy. Curiosity and enthusiasm for digital marketing, emerging channels, and new technologies. A proactive, self-starting mindset - comfortable working with limited guidance while also being responsive to direction. Ability to absorb complex, technical business concepts and translate them into accessible, engaging content. Advantageous: Familiarity with TikTok, Instagram and other social media platforms from a business\/marketing perspective. Experience with marketing analytics and reporting tools. Basic video editing or content production skills. Interest in or exposure to the technology and data sector. Experience working in a fast-paced, entrepreneurial environment