Marketing Specialist

SUMMARY:
Our client is looking for a creative, commercially minded and brand-focused Marketing Specialist to take ownership of their brand’s marketing activities and help build and strengthen its presence in the market.

POSITION INFO:
Key Responsibilities: Take ownership of the brand's identity, positioning and overall marketing presence. Develop and implement strategies to strengthen brand awareness and market positioning. Ensure all marketing activities consistently reflect the brand's identity, values and desired positioning. Identify opportunities to grow and elevate the brand across relevant platforms and channels. Develop campaigns and initiatives that support both brand-building and commercial objectives. Monitor market trends, competitor activity and consumer behaviour to identify opportunities for the brand. Plan, coordinate and execute photoshoots, from concept development through to final content. Work closely with photographers, stylists, models, designers and other creative suppliers. Ensure photography and visual content consistently align with the brand's aesthetic. Develop creative concepts for campaigns, launches, collections and promotional activities. Coordinate the production of high-quality visual and written content. Manage content calendars and ensure marketing content is planned and delivered on time. Develop and manage the brand's social media presence across relevant platforms. Coordinate marketing campaigns from initial concept through to execution. Manage relationships with marketing suppliers and creative partners. Assist with events, launches, activations and promotional activities. Manage marketing budgets and ensure expenditure is aligned with approved plans. Prepare marketing reports and provide insights into campaign and brand performance. Stay up to date with developments within the fashion, luxury and marketing industries. Minimum Requirements: Proven experience as a Marketing Specialist, Brand Manager, Brand Marketing Specialist or similar role. Must have experience in building, developing and strengthening a brand. Proven experience managing and coordinating professional photoshoots. Experience with styling and creative direction. Strong understanding of brand identity, positioning and visual communication. Excellent understanding of social media and digital marketing. Strong computer literacy and experience with relevant marketing and digital platforms. Experience within the luxury clothing, fashion or premium retail. Experience with fashion campaigns, lookbooks or catalogue shoots. Relevant marketing, communications, brand management or related qualification. Please note: Only candidates who meet the minimum requirements will be considered for the role. Looking for your next opportunity? Follow Staff-Focus on social media and visit our website to stay up to date with the latest vacancies across South Africa! 🌐 Website: 💼 LinkedIn: Staff-Focus (Pty) Ltd 📘 Facebook: Staff-Focus Recruitment Agency 📸 Instagram: @staff.focus