Marketing Specialist

Recruiter:

wePlace

Job Ref:

JHB000496/AS

Date posted:

Monday, January 3, 2022

Location:

Johannesburg, South Africa

Salary:

Market

JOB SUMMARY:

A specialist ICT Solution provider is looking for a Marketing Specialist to join their team.

JOB DESCRIPTION:

Role Purpose:
Works to improve an organization's market position and achieve financial growth. Markets the organization's propositions, brands and/or services. Designs, develops, and implements communication programs externally to advertise the organization's propositions, brands/services using media (e.g., print, broadcast, digital), events and sales promotions, as well as internally to drive ambassadorship. Develops and evaluates pricing strategies and structures. Designs and maintains websites to promote and sell the organization's products through the Internet.
Utilize a multitude of platforms to convert ads and promotions into increased revenue for our company. Works to increase brand awareness through both traditional and new media campaigns.

Key Accountabilities:

Has the accountability of building brand awareness through various media outlets
Plan sales and advertising campaigns
Collect and analyses market research data
Identify potential markets and test them extensively
Work within various multimedia outlets to promote a product
Design and oversee ad layouts
Decides which media format (print, television, radio, web, billboard) best suits the assignment
Present projects to clients and work with them to strategize and improve the material according to their needs
Keeps track of and balance budgets
Establish beneficial pricing strategies
Negotiate advertising contracts
Provide segment/partner/solution marketing value proposition
Meets marketing financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analysing variances; initiating corrective actions.
Accomplishes marketing objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs, developing field sales action plans.
Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
Provides information by collecting, analysing, and summarizing data and trends.

Qualifications and Experience:

Matric
Bachelor’s degree in marketing, business administration or related field.
Minimum of 8 years’ relevant experience in sales, marketing, advertising, and brand management.
Experience in website design and content development.

Should you not receive a response from us within one week of your application, your application has unfortunately not been successful.

You can visit our website for more vacancies: / Facebook page @wePlace / LinkedIn

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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