Marketing and Distribution Manager

 

Recruiter:

NGM Recruitment & Consulting

Job Ref:

JHB000198/LL

Date posted:

Wednesday, November 10, 2021

Location:

Johannesburg, South Africa


SUMMARY:
Marketing and Distribution Manager - Insurance Industry

POSITION INFO:
We are looking for a experienced Marketing and Distribution Manager to oversee branding, marketing and all aspects of distribution, including engagements with lead providers, direct marketing channels, ecosystem distribution partners and brokers.

Marketing and Branding:

  • Own ultimate responsibility for successfully establishing and growing the Company brand.
  • Manage both the commercial and go to market planning and campaign execution including tactical and strategic campaigns.
  • Manage the brand agency to deliver innovative campaigns across print, broadcast and online platforms to build the credibility of the brand.
  • Manage the relationship with the brand agency and ensure quality outputs, within the agreed hours and budget.
  • Continuously monitor market dynamics and correspondingly implement adaptive go-to-market strategy changes.
  • Continually assess marketing techniques and their efficacy in affecting sales.
  • Stay up-to-date on current market trends.

Distribution:
  • Collaborate with and support lead generation partners and brokers to increase coverage, conversion and market share.
  • Ensures the establishment and maintenance of positive business relations with distributors, channel partners, major suppliers, industry associations and government representatives.
  • Conduct recurrent reviews with channel partners to measure performances against targeted KPIs, providing guidance and coaching.
  • Work collaboratively with Call Centre Management to assess sales and projections.
  • Accurately forecasts annual, quarterly and monthly sales.
  • Ensures channel partners are compliant to business policies.

Skills and Expertise
  • Strong commercial and business awareness skills
  • Knowledgeable and well-versed in the latest marketing and distribution techniques.
  • Awareness of the latest market trends and shifts, as well as projections for the future.
  • Evidence of ability to innovate and implement change successfully.
  • Exceptional communication and presentation skills.
  • Able to be persuasive and procure buy-in.
  • Solid computer skills and awareness of web-based marketing and social media.
  • Driven and committed to success while maintaining integrity.
Qualifications & Experience
  • Marketing or Financial Bachelor’s Degree.
  • 5 years’ experience in marketing and distribution at a South African Insurance company, with at least 2 years in a managerial position.


 

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