New Business Sales Executive – Solar (Commercial & Industrial)

SUMMARY:
New Business Development

• Proactively identify and pursue new C&I solar opportunities through cold calling, referrals, networking, and lead generation.
• Target commercial and industrial clients such as factories, warehouses, shopping centres, farms, and office parks.
• Develop a strong sales pipeline and consistently meet or exceed monthly and quarterly targets.

• Conduct site assessments and client consultations to understand energy usage, operational needs, and financial objectives.
• Present tailored solar PV, hybrid, battery storage, and energy optimisation solutions.
• Prepare and deliver professional sales proposals, quotations, and ROI analyses.

• Work closely with engineering and technical teams to design technically and financially viable solutions.
• Explain system performance, savings models, payback periods, and funding options (CAPEX, PPA, leasing).
• Address technical and commercial objections confidently.

• Negotiate pricing, terms, and conditions with clients.
• Close sales and ensure smooth handover to project implementation teams.
• Ensure all documentation, contracts, and approvals are completed accurately.

• Build and maintain strong long-term relationships with decision-makers (CFOs, Facility Managers, Operations Directors).
• Stay up to date with solar legislation, incentives, tariffs, and Eskom/municipal regulations.
• Monitor competitor activity and market trends in the C&I solar space.

• Maintain accurate CRM records of leads, opportunities, and sales activities.
• Provide regular sales forecasts and pipeline reports to management.
• Ensure compliance with company policies and sales processes.

POSITION INFO:
Qualifications
Minimum

• Matric (Grade 12).
• Valid driver’s licence and own reliable vehicle.

• Diploma or Degree in Sales, Business, Engineering, Electrical, or Renewable Energy.
• Formal solar or renewable energy training/certification (advantage).

• 3–5+ years’ experience in new business sales, preferably in:
• Solar PV (Commercial & Industrial)
• Renewable energy
• Electrical / engineering solutions
• Capital equipment or technical B2B sales
• Proven track record of closing new business deals.
• Experience selling high-value projects (R500k – multi-million rand).

• Strong hunter sales mentality with excellent closing ability.
• Excellent communication, negotiation, and presentation skills.
• Ability to understand and explain technical concepts in a commercial manner.
• Financial acumen – ability to explain ROI, payback periods, and energy savings.
• Self-motivated, target-driven, and able to work independently.
• Strong CRM and MS Office proficiency (Excel, PowerPoint).
• Professional, trustworthy, and client-focused.

• New business revenue generated.
• Number of qualified C&I opportunities created.
• Conversion rate from proposal to close.
• Average deal value and sales cycle efficiency.
• Customer satisfaction and retention.

NB! This job is now closed. You can apply for other jobs by uploading your CV.